Currently working in a publishing firm specialized in professional books for administrations as a marketing / communication executive, I'm in active search of new opportunities for my career, most particularly in communication / PR sector.
I'm currently based in Paris, but I can easily relocate.
http://www.myspace.com/laurieguillem
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Laurie GUILLEM
Marketing / Communication
Paris - France
| English | French |
Schools attended |
Université Aix Marseille 1 Provence (UFR Lettres Art Comm Sciences Langues) |
Since 2002: BERGER LEVRAULT EDITIONS |
Marketing / Communication Executive
| |
Communication - Coordinate events and press relations - Write press releases - Manage distribution in bookstores - Manage internal communications (intranet) Marketing - Manage the production of direct mail campaigns (some 80 mailings and 6 catalogues a year) - Work with advertising agencies, editorial and sales teams - Manage marketing budget (in line with the financial and promotional objectives of the titles) for the following markets: Health, Education, Justice, Defence - Analyse direct marketing activity and reporting per campaign, in order to refine segmentation targeting and improve effectiveness - Formulate a monthly marketing report per activity | |
Sector: Printing - publication |
2001 : TANJADIS |
Communication / PR
| |
- Wrote sales pitches and press releases - Coordinated press relations | |
Sector: e-commerce and distance selling |
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