Do you really think that banking marketing and beer marketing are totally different ?
My experiences in these sectors have both given me very high responsibilities in direct marketing, internet issues and customer relationship management.
Today, I enjoy managing these issues and being responsible for a dynamic team.
A 12 year experience about which I would be very happy to tell you more…
27 contacts
Laurent TURPAULT
C.R.M. Manager
PARIS - France
| English | French |
Schools attended |
EAC IPAC EGC (Marketing) |
Since 2002: HEINEKEN FRANCE |
C.R.M. & Marketing Manager
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two collateral functions : C.R.M. LEADER Responsible for "Culture Bière" loyalty program (1 million subscribers / 4 mailings per year) - strategic policy (recruitment, R.O.I., market impact) - editorial leading (mailing – website – emailing) - trade marketing on & off premises - mail order sales & online trade Internet global leading (1 portal, 2 corporate sites, 2 relational sites, 9 brand portals) - global strategy, brands e-planning, e-business and traffic plans - creation, development, hosting - creation of "BeerTender" platform : (first draught system for home) web site – customer service – call center – sales & loyalty Cash coupons & trade marketing strategy 175 million cash coupons per year for 11 brands - 1200 trade marketing events per year "CULTURE BIERE" BRAND MANAGER Flagship Marketing Director (65 Champs Elysées - Paris - 80 employees) - executive committee permanent member - positioning strategy, traffic campaigns, communication & advertising plans "Culture Bière" brand management Strategic brand for category diversification & market improvement - brand platform building and management - 3 year strategic plans | |
Sector: Consumer Goods |
2000 - 2001 : CREDIT AGRICOLE SA |
Marketing Manager
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Subsidiary Company : PLEINCHAMP.COM brand creation (identity, platform & guide lines) strategic planning and communication plan (offline / online advertising, direct marketing) financial leading (presentation to investors, efficiency analysis) | |
Sector: Banking |
1997 - 2000 : CREDIT AGRICOLE |
Market Leader
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mix marketing for "youth" target [clients aged from 16 to 25] (workshops management, products launching) network management (monitoring & incentive) communication coordination (promotional tools, communication plans, partenerships & events, press relationships…) | |
Sector: Banking |
Interests |
Last travels : California, Quebec, Brasil, Burkina Faso. |