After a French bachelor in political sciences (Sciences Po Degree), I've just completed a Master's in European Business (ESCP-EAP - European School of Management, Paris/London).
I've worked for some diplomatic and political organizations, and I'm specialized in new media (Web 2.0). I'm a freelance photographer too.
I'm now working for Ogilvy Public Relations Worldwide. I lead the French digital influence hub for Ogilvy.
http://citizenL.hors-sujet.com
Specialties:
Web 2.0, corporate communication, European politics, international management, macroeconomics, photography, graphism, public relations, social media
52 contacts
Laurent François
Digital Influence strategist, Ogilvy Public Relations Worldwide
Paris - France
| English | French |
Schools attended |
ESCP-EAP (Master in European Business) |
Université Lyon 2 Lumiere (SCIENCES ECONOMIQUES ET DE GESTION) |
Sciences Po (Institut d'Etudes Politiques) |
Since 2008: Ogilvy Public Relations Worldwide |
Digital Influence strategist
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In charge of the digital influence hub for Ogilvy PR France Online & offline word-of-mouth programs *developing social media strategies : - identifying digital influencers & their expectations - conversation monitoring : forecasting opportunities & risks - building engagement programs that link relevant influencers with a brand, an institution or a "cause", around a common goal - managing communities - creating editorial content and storytelling strategy *Ogilvy EMEA DI hub operational coordination and development - allowing resources and defining strategies and tactics for global or European accounts - developing Ogilvy 360° DI network : providing and building common tools, training PR account executives and Ogilvy group exec., gathering local and global data, evangelization of global clients, conferences - developing DI tools : from social media monitoring to engagement program + organic SEO Clients : consumer, corporate, government, entertainment, politics | |
Sector: Communication and Media |
2007 - 2008 : Ogilvy & Mather |
Account executive
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Project management: definition and execution of clients’communication goals, elaboration and presentation of creative briefs (TV, digital and 360°), retroplanning and cost estimates Global coordination: project status updates, and preparation of international boards (regional comparaisons and forecasting) Knowledge management: competitive reviews, trends and best practices analysis Branding: analysis of corporates’ identities, evaluation of their core assets and proposition of strategic developments Clients: Kraft Foods, American Express… | |
Sector: Advertising |
2006 - 2007 : PerforME Business Development Europe (Deutsche Messe's Partner) |
* Junior Consultant - Web 2.0 project manager at PerforME
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Web-project manager for PerforME Corporate communication approach Web development of their corporate blog and of their virtual communities New media -Web 2.0 (and 3.0)- junior consultant | |
Sector: Organization and Strategy |
2005 - 2006 : BNP Immobilier |
Business Assistant
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Part time job : rental management, contracts, lawsuit, prospection | |
Sector: Real Estate |
2005 : French Institute of Athens (Greece) / French Embassy |
Chargé de Mission
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Representative of the Youth Pole in Embassies and government departments Organised events for young Greeks (concerts, fashion shows), set up and organised cultural European exchanges (Festival de Cannes, Festival d’Avignon) Co-organised BBDO’s campaign for the promotion of French Conception of a strategic database concerning the Balkan area | |
Sector: Foreign Affairs - International Affairs |
2003 : British Council - Policy Unit |
Assistant Manager
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Assistant manager at the Policy Unit of Chelmsford Borough Council. International partnerships Management of cultural events Databases | |
Sector: Administration and Public Services |
Interests |
photography |