Laurent FrançoisHead of 360° Digital influence hub - France, Ogilvy PR - new media & PRParis - FranceI work for Ogilvy Public Relations Worldwide and I lead the French 360° digital influence hub for Ogilvy. Recent campaigns IBM Fight Carbon http://delicious.com/fight_carbon Ford Fiesta Love Factory http://delicious.com/lovefactory L'Express - L'Odyssée de l'info http://delicious.com/express3001 After a French bachelor in political sciences ... |
Since 2009: Head of 360° Digital influence hub - France |
In charge of the digital influence hub for Ogilvy PR France |
Since 2008: Digital Influence strategist |
Online & offline word-of-mouth programs *developing social media strategies : - identifying digital influencers & their expectations - conversation monitoring : forecasting opportunities & risks - building engagement programs that link relevant influencers ... |
2007 - 2008 : Account executive |
Project management: definition and execution of clients’communication goals, elaboration and presentation of creative briefs (TV, digital and 360°), retroplanning and cost estimates Global coordination: project status updates, and preparation of international ... |
2006 - 2007 : * Junior Consultant - Web 2.0 project manager at PerforME |
Web-project manager for PerforME Corporate communication approach Web development of their corporate blog and of their virtual communities New media -Web 2.0 (and 3.0)- junior consultant |
2005 - 2006 : Business Assistant |
Part time job : rental management, contracts, lawsuit, prospection |
2005 : Chargé de Mission |
Representative of the Youth Pole in Embassies and government departments Organised events for young Greeks (concerts, fashion shows), set up and organised cultural European exchanges (Festival de Cannes, Festival d’Avignon) Co-organised BBDO’s campaign ... |
2003 : Assistant Manager |
Assistant manager at the Policy Unit of Chelmsford Borough Council. International partnerships Management of cultural events Databases |
Former student of |
Interests |
English
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French
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