52 contacts

Laurent François

Digital Influence strategist, Ogilvy Public Relations Worldwide

Paris - France

 HomeUnited StatesLaurent François

  English   |   French
After a French bachelor in political sciences (Sciences Po Degree), I've just completed a Master's in European Business (ESCP-EAP - European School of Management, Paris/London).

I've worked for some diplomatic and political organizations, and I'm specialized in new media (Web 2.0). I'm a freelance photographer too.

I'm now working for Ogilvy Public Relations Worldwide. I lead the French digital influence hub for Ogilvy.

http://citizenL.hors-sujet.com

Specialties:

Web 2.0, corporate communication, European politics, international management, macroeconomics, photography, graphism, public relations, social media

Schools attended

ESCP-EAP (Master in European Business)
Université Lyon 2 Lumiere (SCIENCES ECONOMIQUES ET DE GESTION)
Sciences Po (Institut d'Etudes Politiques)

Since 2008: Ogilvy Public Relations Worldwide

Digital Influence strategist
In charge of the digital influence hub for Ogilvy PR France
Online & offline word-of-mouth programs
*developing social media strategies :
- identifying digital influencers & their expectations
- conversation monitoring : forecasting opportunities & risks
- building engagement programs that link relevant influencers with a brand, an institution or a "cause", around a common goal
- managing communities
- creating editorial content and storytelling strategy
*Ogilvy EMEA DI hub operational coordination and development
- allowing resources and defining strategies and tactics for global or European accounts
- developing Ogilvy 360° DI network : providing and building common tools, training PR account executives and Ogilvy group exec., gathering local and global data, evangelization of global clients, conferences
- developing DI tools : from social media monitoring to engagement program + organic SEO
Clients : consumer, corporate, government, entertainment, politics
Sector: Communication and Media

2007 - 2008 : Ogilvy & Mather

Account executive
Project management: definition and execution of clients’communication goals, elaboration and presentation of creative briefs (TV, digital and 360°), retroplanning and cost estimates
Global coordination: project status updates, and preparation of international boards (regional comparaisons and forecasting)
Knowledge management: competitive reviews, trends and best practices analysis
Branding: analysis of corporates’ identities, evaluation of their core assets and proposition of strategic developments

Clients: Kraft Foods, American Express…
Sector: Advertising

2006 - 2007 : PerforME Business Development Europe (Deutsche Messe's Partner)

* Junior Consultant - Web 2.0 project manager at PerforME
Web-project manager for PerforME
Corporate communication approach
Web development of their corporate blog and of their virtual communities
New media -Web 2.0 (and 3.0)- junior consultant
Sector: Organization and Strategy

2005 - 2006 : BNP Immobilier

Business Assistant
Part time job : rental management, contracts, lawsuit, prospection
Sector: Real Estate

2005 : French Institute of Athens (Greece) / French Embassy

Chargé de Mission
Representative of the Youth Pole in Embassies and government departments
Organised events for young Greeks (concerts, fashion shows), set up and organised cultural European exchanges (Festival de Cannes, Festival d’Avignon)
Co-organised BBDO’s campaign for the promotion of French
Conception of a strategic database concerning the Balkan area
Sector: Foreign Affairs - International Affairs

2003 : British Council - Policy Unit

Assistant Manager
Assistant manager at the Policy Unit of Chelmsford Borough Council.
International partnerships
Management of cultural events
Databases
Sector: Administration and Public Services

Interests

photography

To access Laurent François's full profile
Registrer on Viadeo free


I am already a member of Viadeo