Laurent François | Responsable du pôle influence digitale, Ogilvy PR - nouveaux médias & RP | Paris

Laurent François

Head of 360° Digital influence hub - France, Ogilvy PR - new media & PR

Paris - France

I work for Ogilvy Public Relations Worldwide and I lead the French 360° digital influence hub for Ogilvy.

Recent campaigns
IBM Fight Carbon
http://delicious.com/fight_carbon
Ford Fiesta Love Factory
http://delicious.com/lovefactory
L'Express - L'Odyssée de l'info
http://delicious.com/express3001

After a French bachelor in political sciences ...

Since 2009: Head of 360° Digital influence hub - France

In charge of the digital influence hub for Ogilvy PR France

Since 2008: Digital Influence strategist

Online & offline word-of-mouth programs
*developing social media strategies :
- identifying digital influencers & their expectations
- conversation monitoring : forecasting opportunities & risks
- building engagement programs that link relevant influencers ...

2007 - 2008 : Account executive

Project management: definition and execution of clients’communication goals, elaboration and presentation of creative briefs (TV, digital and 360°), retroplanning and cost estimates
Global coordination: project status updates, and preparation of international ...

2006 - 2007 : * Junior Consultant - Web 2.0 project manager at PerforME

Web-project manager for PerforME
Corporate communication approach
Web development of their corporate blog and of their virtual communities
New media -Web 2.0 (and 3.0)- junior consultant

2005 - 2006 : Business Assistant

Part time job : rental management, contracts, lawsuit, prospection

2005 : Chargé de Mission

Representative of the Youth Pole in Embassies and government departments
Organised events for young Greeks (concerts, fashion shows), set up and organised cultural European exchanges (Festival de Cannes, Festival d’Avignon)
Co-organised BBDO’s campaign ...

2003 : Assistant Manager

Assistant manager at the Policy Unit of Chelmsford Borough Council.
International partnerships
Management of cultural events
Databases

Former student of


Interests


  English   | French
Viadeo.com
To send a message to
Laurent François
and view their profile,

Join Viadeo
www.viadeo.com