Laurence Veyne

- elaboration of communication strategies
- market analysis and competitors benchmarking
- preparation of media communication plans (TV, press, radio, outdoor, Internet), below the line (direct marketing, e-mailing lists, newsletters, mobile marketing, corporate brochures and promotional catalogues, consumer magazines, flyers, POS) or tactical (street marketing, events)
- preparation of production specifications and negociation with service providers
- conception of content for : newsletters, consumer magazines, web sites, event promotion sites
- operational management of above and below the line campaigns, quality control throughout the production and delivery process

- team organization and management
- budget and financial follow-up
- evaluation and follow-up of the campaigns : performance analysis, pre-tests and post-tests

Sector: Marketing and Advertisement