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Laureline BLAIN

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I do not want to work in the entertainment field because I like going to the movies, or because there is something glamorous about it. I am interested in it before all because its products are very complete, artistically and economically speaking. All business aspects involved are incredibly complex: financials and human resources (at production level specially), distribution modes, which are more and more challenging as they evolve and mutate according to changing consumer habits.

I have wanted to work in this field for years: I specialized in Media & Entertainment at Essec Business School, which gave me some strong theoretical knowledge, and I chose to do two meaningful work experiences in that business field too. In April 2008, I completed an internship at Fox Pathé Europa as Junior Product Manager in the "Back-catalog" branch: it helped me comprehend the home entertainment industry as a real consumer goods market, and gain a valuable marketing experience. My first trainee position in a French film festival in Florence, Italy, had a more "Public Relations" and artistic angle to it. Two very different points of view for a better understanding of the whole picture…

To challenge myself to face other business issues, I decided to do an internship at The Boston Consulting Group in Atlanta, United States, in 2006. By thinking strategically within a team about matters as different as organizational restructuring, market sizing, or international expansion, I developed consistent analytical and problem-solving skills.

Besides my experience in Atlanta at BCG and my six-month internship in Florence, I spent a year and a half in Rome during high school, 6 months in an MBA program in Buenos Aires, 8 months studying and traveling in Singapore and around. Thanks to those numerous life-changes and contacts with other cultures, I developed strong adaptation skills and flexibility, and I am now able to communicate in various languages.

Schools attended

Essec (Essec MBA)
Lycée Sainte Geneviève (Classes Préparatoires)

2007 : FOX PATHE EUROPA, Paris, FRANCE

Junior Product Manager Intern – Back-Catalog Department
Built up marketing plans on various segments (Kids, Blu-Ray Discs, Discounted price : 9,99 and 12,99€ SRP)
- Defined long-term strategic trends
- Chose consistent product mix – in terms of content, target, context
- Developed and organized relevant promotional mechanics
- Conceived products' packaging, point of sale advertising materials, press adverts
- Prepared sales presentation and pitches
Conducted exhaustive post-mortem reports on specific promotions / product ranges
Conducted comprehensive competitive analysis (on Permanent DVD Collections, High Definition Market)
Sector: Cinema

2006 : The BOSTON CONSULTING GROUP, Atlanta, USA

Associate intern
- Developed an international expansion strategy for the used car auction branch of an American Media company
Part of the 3 members' team in charge of Europe
* Conducted interviews in 4 countries in Europe with potential partners
* Managed relationships between client and French potential acquisition/ partnership targets
* Coordinated a legal investigation in 22 countries
- Conducted preliminary researches for the international expansion of an American disposable tableware company
- Developed a proposal to reorganize the Automation and Control American branch of a German company
Sector: Consulting and Services

2004 : ASSOCIAZIONE FRANÇOIS TRUFFAUT, Florence, ITALY

Director assistant, intern
- Organized the France Cinema Festival (logistics, film prints, documentation and material)
- Organized the journey and stay of the guests, managed the check-in of the VIP (journalists, actors, directors…)
- Organized press interviews for the VIP, managed the festival's public relations and press office
- Wrote and translated articles and essays, supervised and corrected the print templates of the festival catalogue's (200 p.)
Sector: Leisure - Culture - Cinema

2004 : UNILEVER - Knorr Brand, Paris, FRANCE

Part time marketing and strategy external consultant (within a team of six students)
- Completed a market study on pre-cooked food
- Elaborated a strategy in order to bring pre-cooked food consumer on the frozen-food segment
Sector: Consumer Goods

2002 : PUBLICIS, London, UK

Marketing Assistant, intern
Realised Brand Audits, Moodboards and reports about competitive sectors for an hygiene products brand
Sector: Marketing and Advertisement

2001 : SOFABEX, Courbevoie, FRANCE

Worker on the assembly line
Sector: Automobile

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