Laure CADIOU

Assist the supervising Senior Product Manager in every aspect of the operational conduct of the marketing activities related to Lactalis USA’s domestic and import ranges of products:Development of point of sales material:Consultation of brokers and sales managers for best ideas and practices, needs and expectation.Creative reflection and preparation of briefs for creation agencies and creative staff.Follow-up with suppliers, approval of proofs, corrections and tracking of deliveries.Development of promotional material:Establish good relationships with key distribution players and reps, promotional agencies, and institutional agencies to build and promote brand image.Coordinate transmission of info & material to successfully build promotion support.Development of packaging:Study and translate brand imagery into packaging attributes.Coordinate creation, production, delivery and use of packaging, with creation agencies, purchasing departments, printers, and plants in the US, in France and in Italy.Participation in new product development and communication:Help identifying new trends/opportunities to further develop brand in marketplace and assist in developing new ideas in coordination with R&D, industrial experts, and suppliers in the US and in France.Panels and redemption coupons follow up: Use internal and external data sources to analyze the sales and the promotional programs.

Sector: Fresh and perishable products

US wine market analysis: Researched and forecasted consumer trends and behaviours, studied supermarket buying policies, evaluated cost of exporting to the United States for French wine producers.Relationship management with over 100 US companies:Networking in professional trade shows, in charge of proprietary database of wine importers and supermarket buyers.Event planning for the promotion of French products in the US: Organized multiple wine seminars & tastings nationwide.Coordinated and led business trips for US wine buyers and French wine producers both in the US and France. Consulting for French companies on international business strategies in the US: Created customized distribution plans through importers, brokers and retail chains.

Sector: Administration and Public Services