Kim Minh Nguyen

Online sales development (Sweden, Norway, Denmark and Finland).

Took part in three product launches (Splinter Cell Chaos Theory, Champions Return to Arms, Lucifer’s Call):

- Defined the promotional policy and the positioning of these products, developed the marketing strategy.
- Followed the creation of marketing elements: packaging, CD label, by-products.
- Created the promotional tools: adverts in the press, on the Internet and television, point-of-sale promotion, press kit etc.
- Managed the online marketing campaign of the products.
- Searched for new partnerships and managed special advertising campaign.

Sector: Leisure products - Toys - Games

- Conducted a market study about temporary work of middle and senior management in France
- Studied the positioning of Adecco and the competition
- Presented reports and recommendations to the management committee

Sector: Temporary employment