Karen De Libero

Specialties:
- Strategic analysis and planning for new market entry (from business plan to launch, including accountability for P&L and Return on Investment);
- Identifying trends for next generation product/services and implementing their development;
- Routes to market new and/or existing services and products;
- Sales Development;
- Cross-functional and cross-cultural team management.

Interests:
Business Development, Marketing & Sales, CRM, General Management.

Industry background:
- Vouchers and Cards as prepaid services (e.g. Gift cards);
- Mobile micro and macro payments (Mainly remote payments using SMS and IVR technology, including mobile advertising and promotion).