Julie Thurel

Industry: Telecom Operators

Fnac éveil & jeux is the n°1 in France for mail-order and catalogue sales of toys

Responsible for fnaceveileteux.com’s marketing plans. Supervising a team of 4 people. Responsibilities :
- Establish the promotional plan

- Define online acquisition campaigns (sponsored links, search engine optimization, affiliate program, partnerships, trusted feed, shopping motors...)

- Optimize the website’s conversion rate (ergonomics’ evolutions, new functionalities…)

- Negotiate commercial contracts (routing, web advertising, web design agency…)

- Define sales forecast

- Plan and coordinate action plans with other departments (product, logistic, customer care)

- Supervise the implementation of action plans

- Analyse results and make recommendations to develop and optimize the R.O.I

Industry: e-commerce and distance selling

Responsible for developing new sources of income
(launch of the website fnaceveiletjeux.com, development of the Belgian market, development of partnerships...)

Industry: e-commerce and distance selling

Responsible for implementing marketing operations with the distributors to promote the channel. Responsibilities:
- Implemented events and direct marketing campaigns with the distributors
- Created sales leaflets
- Monitored the sales figures

Industry: Audiovisual and Radio

Responsible for implementing the marketing plans for the launch of 5 CD-ROM on the French market

Industry: Multimedia - Internet