4 contacts
Corporate communications/ trade marketing / image management / customer relations / creation coordination / production / Web
PROFESSIONAL EXPERIENCE AND COMPETENCIES
2007- Kohler France/Jacob Delafon: Communications manager, Web and Publications
Overall responsibility for Web and Publications, Jacob Delafon and Kohler France, Europe: France, Spain, Russia and Morocco.
- Provide creative support in Publishing for group brands
- Direct,organize,follow up and manage photography production
- Coordinate print launches, in function of product rollouts
- Optimize media(photos, paper purchasing)and standardize printing
- Maintain and update electronic photo library available to all markets
- Consolidate global vision for JD/Kohler websites in Europe: differences and similarities
- Manage Jacob Delafon website development in conjunction with US central web team and local teams
2001/2007 - Body One: Image & Communications manager
Lingerie : 100 company stores and franchises
- Supervised all communication media
- Coordinated media plans and below-the-line advertising
- Produced catalogs, art and photography briefs
- Developed and updated website
- Managed merchandising strategy and loyalty card placement
- Organized Franchise trade show, selected hosted activities
- Involved in women’s press partnership operations
2000 - Devarrieux Villaret / Ogilvy & Mather: International coordinator
- International coordination and production tracking for customers: Alcatel, WWF, Perrier
1998/2000 - Rapp Collins (DDB group): Senior project manager, publications
Main customers: Sony (international), Bouygues Telecom, Nouvelles Frontières, Jacob Delafon
- Worked on publications, Relationship/Trade marketing campaigns
- Developed and outlined prospecting strategies
- Participated in customer development: action proposals, project follow-up, customer relations
- Coordinated internal partners (creation – execution - production), monitored graphic process
1997/1998 - CNRS: Publications manager
- "Images & Sciences " international festival: Coordinated and conducted iconographic research for general catalog
1988/1995 - Société Générale d'Exploitation des Drugstores (SGED): Communications analyst
POS group (Jewelry, men’s clothing, women’s ready-to-wear, news publications, food service.)
- Developed promotional schedules for different stores
- Supervised advertising campaigns (print, radio, billboards)
- Produced catalogs and POS signage
