To give you an overview, I have a BA degree (Marketing) and a Master (Communications) with significant experience in Marketing focused on Lead Generation. My skills cover a wide scope including Direct Marketing, Web Marketing, PR, Collaterals, Events...
I have been working within StepStone as Marketing Manager for 2 years now and have developed a good knowledge of HR market and more specifically recruitment and solutions.
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Joël GAUDEUL
Marketing Manager at StepStone
Saint Mandé - France
| English | French |
Schools attended |
ESC Rouen (Thèse : "La communication de recrutement au service de la Marque Employeur") |
EPSCI ((Groupe ESSEC))(Mémoire de fin d’étude : "Le Marketing des Jeux vidéo et les communautés de joueurs".) |
Shanghai Institute of Foreign Trade (Foreign Exchange) |
Since 2005: StepStone Solutions |
Marketing Manager & Pre Sales
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- Definition & implementation of customer communications & marketing collateral - Generation of business leads for the French office; - Creation, management and execution of customer/prospect events, seminars, Webinars; - Management of Public Relations, Advertising, Direct Marketing (e-mailings, mailings, Adwords); - Creation and management of new & existing business partnerships; - Development of a new business and e-Learning; - Provision of Pre-Sales support such as product demonstrations’, and product knowledge for RFI and RFPs. Website: www.stepstone.com | |
Sector: Software publishers |
2003 - 2005 : TCL - Alcatel Mobile Phones |
Retail Marketing & Advertising Manager
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- In charge of a 2 million Euros budget (Media investment not included) - Management of artworks, creative, printing and budget for communication tools (Point Of Sale Materials and Advertising) - Support for communication actions of international subsidiaries - Benchmarking - Setting up of a Knowledge Management tool Website: www.tctmobile.com | |
Sector: Telecom - Internet Products and Services |
2002 : Rueducommerce.com |
Marketing Executive
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- Improvement of "Recruitment cost" - Management of prospects database - Prospecting and building customer loyalty (e-mailings, lottery, sponsorship, couponing) - Setting up direct marketing actions in relationship with Creative team and Front Office team - Quantitative and qualitative analysis of direct marketing actions Website: www.rueducommerce.com | |
Sector: Computer Equipment & Peripherals |
Interests |
Video games, IT/techno stuff |