Joanna Gos

Industry: Financial Services

2006 Fidelis – French agency of communication and advertising (On and Off line)

Responsible of Direct Marketing based in Paris

§ Optimisation of the marketing activities and commercial offers in terms of recruitment (choice of communication axes and creative concepts, supports…), retention (loyalty programs, Newsletters, animations…) and reactivation of customers
§ Audit of all the marketing supports On and Off line (catalogues, mailings, e-mailing, web sites, commercial brochures, add pages, mutli-canal campaigns…)
§ Operational and strategic consultancy for BtoB and BtoC communication
§ Preparation of creative briefs for all the supports
§ Animation of brainstorming meetings

Industry: Marketing and Advertisement

IMP (International Masters Publishers) -multinational direct marketing company

2004 – 2005 International Product Manager for South Europe (France, Italy, Belgium and Portugal) based in Paris
2001 – 2004 International Product Manager for Eastern Europe based in Warsaw

Management of the continuity products:
§ Preparation of strategies, marketing plans, budgets and financial forecasts
§ Realization and monitoring of direct marketing campaigns (mailings, inserts, telemarketing and e-mailings)
§ Creation of promotion materials and marketing communication
§ Media and database selection
§ Launching the new products, adaptation foreign products on the local market, implementation of marketing tests
§ Costs and profit control, finance results analysis

CRM – Customer Relationship Management:
§ Leading retention activities, Organization of loyalty programs, Telemarketing

§ Competition analysis, market researches
§ Business reporting (internal and external)
§ International conferences within IMP group and outside the group

Industry: Marketing and Advertisement