Jeroen Van Overbeek

Since September 2002 CHINA NITROCELLULOSE COMPANY – Shanghai (China)
50 / 50 Joint –Venture between SNPE group ( France) and TNC Industrial Company ( Taiwan).
Turnover: 65 million US Dollars. Market leader in the
manufacturing and marketing of nitrocellulose, a binder used in the production of paints, lacquers and printing inks.

Since October 2006 GENERAL MANAGER
+ Run the company : P&L responsibility, Human Resources, Production, Finance, Sales.
More particularly in charge of increasing the bottom line of our 3 factories in China and Korea by implementing Key Performance Indicators, Best Manufacturing Practices.
+ Set up a competitive spirit between the factories (benchmarking).
+ Supervise the construction of a new nitrocellulose factory in Nanjing (China), which will start production in August 2007.Investment of 18 Million US Dollars.
+ Member of the Board of Directors of our Chinese and Korean factories.

> Average Gross profit of our Chinese factories increased from 24% in 2006 to 31% in 2007 thanks to an optimization of utilities consumption.


September 2002 – September 2006 DEPUTY GENERAL MANAGER - SALES AND MARKETING
+ Responsible for the income side of the business in Asia Pacific (over 15 countries):
Supervised and led the sales team in Shanghai to meet and exceed the sales targets per factory for nitrocellulose. Products coming from 5 factories: France, Taiwan, Korea and 2 in China.
Monitored the distributor’s network by setting up sales targets and reporting (market analysis, action plans).
Coordinated the sales to key accounts in Asia Pacific.

> Increase of 22% in sales turnover in year 2003 compared to 2002, of 39% in 2004 compared to 2003 and of
16% in 2005 compared to 2004.

Sector: Industry

March 1998 – August 2002 ROQUETTE FRERES – Lestrem (France)
4500 Employees – Turnover: 2 billion Euros; European leader in the manufacturing and marketing of starch and starch derivatives (glucose syrup, dextrose, sorbitol, xylitol).

AREA SALES MANAGER
June 2000 – August 2002: in charge of the sales to Middle-East and Indian sub-continent.
Turnover of this area: 25 Million Euros.
March 1998 – May 2000: in charge of the sales to Eastern Europe (Russia, CIS, Romania, Bulgaria)and Indian sub-continent. In 2 years, increase of 46% in sales volume.
+ Developed Roquette’s presence in all its end use markets: food, pharmaceuticals and cosmetics,paper and board, industrial.
+ Achieved the sales targets, monitored the distributor’s network and evaluated their capability for giving good technical support to our customers, trained them on our products.
+ Managed sales assistants

Sector: Agribusiness and agriculture

July 1993 – February 1998 BERGERAC NC – SNPE GROUP – Bergerac ( France)
400 employees – Turnover: 80 million Euros. 1st world exporter of Nitrocellulose, a binder used in the production of paints, lacquers and printing inks.

AREA SALES MANAGER EUROPE
+ Set and achieved the sales targets, managed the agents and distributor’s network (15 countries).
In 4 years, increase of 42% in sales volume in Europe, the company’s major market.

PRODUCT MANAGER PRINTING INKS
+ Analyzed market information on a worldwide basis, set up the sales strategy for this market segment.

Sector: Industry