Jeremy Guessoum

COMPANY DESCRIPTION:
Multi-level marketing company distributing luxury, wellness, holidays and telecommunications products

RESPONSIBILITIES & ACHIEVEMENTS:
• Strategic Marketing:
- Develop the international marketing strategy and manage a portfolio of 9 brands
- Develop new product lines in cooperation with product teams (e.g. Swiss-made watches, personal care, food supplements)
- Create brand strategy for recently acquired Swiss watch manufacturer(Cimier)

• Operational Marketing:
- Manage new product marketing roll-out campaigns (more than 50 products per year)
- Refine product positioning, unique selling proposition and enhance brand equity
- Manage and control country specific online stores and product catalogues
- Develop high quality product packaging, print and multimedia marketing materials
- Manage product-related communications through website, weekly e-newsletter, SMS blasts and mass mails
- Participate in conferences and tradeshows (e.g. BaselWorld and Beijing Coin Show)
- Organize high-profile VIP events (Monaco F1 Grand Prix) and manage sport sponsorships (Brazil national football team training camp, GP2 car racing, Akon concert, etc)
- Manage market research

Sector: e-commerce and distance selling

COMPANY DESCRIPTION:
4-Star international hotel chain

RESPONSIBILITIES & ACHIEMENTS:
- As-Is systems analysis (Marketing, Customer Management, Customer Portfolio, IT)
- Development of new CRM strategy for customer retention and development for Food & Beverage section (5 Outlets + 1 Fitness club)
- To-Be CRM architecture design (Customer Information, CRM processes, IT, Organization & Control)
- Implementation planning and resources allocation

Sector: Hotel and restaurants

COMPANY DESCRIPTION
Mobile phone manufacturer

RESPONSIBILITIES & ACHIEVEMENTS:
- Development of a 5-year strategic plan proposition
- Business and corporate level strategic recommendations
- High focus on creating synergies among KT group subsidiaries

Sector: Telecom - Internet Products and Services

COMPANY DESCRIPTION:
5-Star international Hotel Chain

REPORT TO:
Director of Sales & Marketing

RESPONSIBILITIES AND ACHIEVEMENTS:
• Customer Relationship Management:
- Management of existing corporate customer loyalty and retention programs
- Development of a new corporate booker incentives program
- Packages & promotions targeted to businessmen

• Public Relations:
- Development of Sofitel Silom Bangkok publicity in expatriate, lifestyle and travelling
magazines
- Networking events promotion

• Sales Responsibilities:
- Corporate sales management for French, Belgium, Swiss and Canadian accounts
- Achieved a 17% revenue increase thanks to the acquisition of 14 new middle and large size corporate accounts and development of existing ones

REASON FOR LEAVING:
10-month internship only

Sector: Hotel and restaurants

COMPANY DESCRIPTION:
Laboratory tests & equipments (immunology, bacteriology…)

REPORT TO:
Managing Director A.S.E.A.N.

RESPONSIBILITIES & ACHIEVEMENTS:
- Prepare budget forecast & consolidation for South-East Asian activities
- Develop ERP’s internal manual & procedures (Microsoft Solomon Software)

REASON FOR LEAVING:
4-month internship only

Sector: Medical Equipment