Jean Garnier

In the past, we struggled to produce; currently, we do so to innovate and in the future our aim is to predict what will be necessary to innovate

During the 19th century the introduction of the production equipment began. Industrialization grew through the world which was fragmented into geographical areas strongly dominated by Old Europe.

In the 20th century, the optimisation of production systems was directed to the finding needs for future markets. The issue of the domination passed by the introduction of differentiating factors regarding the substance though the form as well.

Marketing aimed to predict what technique should be in order to satisfy a target market.

Although that period produced radical innovations, it specially developed incremental types of them, and at the same time, weaknesses of predictive marketing models accentuated the standardisation of solutions.

We think, at Glaizer Group, that the 21st Century will be the one where the control of an alternative kind of innovation will not be radical nor incremental. This control will reinforce the capacity to amalgamate antagonistic steps such as: Strategic Marketing and Applied Research. The main goal will be to predict the evolution of markets in order to create semi-radical innovations

As a result of several years of research, Glaizer Group has developed creation and management tools which are able to obtain, by digital simulation, this transitory though appropriate fusion with the service of new concepts development.

The Founders.