Jean-Frédéric Bistagne

Responsible for assessing the viability of an IC-Agency, online marketing consulting firm, spin-off dedicated to the development and commercialisation of Holistis.

Holistis is a web page content personalisation and optimisation application allowing to increase the conversion rate of websites visitors into customers.
Mission ended due to the decision made by the shareholders not to create a separate profit center for Holistis.

• Developed the business plan to initiate the fund raising process, including public and private funding
• Developed the marketing plan and sales strategy and began headcount recruitment
• Contacted and pitched direct accounts firstly to implement pilots to validate the application and build a track record, as well as partners (ad agencies, marketing firms) to build a profitable VAR/reseller network
• Supported the current R&D team to qualify the application first version and specify the following ones

Sector: Multimedia - Internet

Responsible for Maxtor Retail business in EMEA. Definition and implementation of the channel sales and marketing strategy. Negotiation of direct and distribution partnerships. Management of sales and marketing team. Management of cross-functional international team (15 persons): sales operations, legal, supply chain, customer service, technical support, marcom, PR, finance. Member of Maxtor EMEA Management Team.

• Delivered external drives annual growth rate above 30%: USD120m revenue in 2005, USD30m contribution.
• Built the sales and marketing team to 4 direct reports in Western Europe and 3 reports in Eastern Europe and Middle East to support business growth.
• Developed and managed customer and channel partners sales out programmes, trainings, sales tools, to reach revenue objectives: ensured global presence and stayed in top 3 external drives vendors of EMEA.
• Coordinated direct marketing and advertisement programmes to raise brand awareness: recognised as the high-end and most differentiated brand in consumer and small business storage segments.

Sector: Computer Equipment & Peripherals

Developed and Managed the Consumer Electronics customer base for EMEA: videosurveillance systems, hard drive recorders, digital TV set-top-boxes

Sector: Computer Equipment & Peripherals

Digital Decoders Division

Responsible for the business relationship with a digital TV broadcaster. Negotiation of product development and volume shipments contracts.

Management of international team (above 15 persons) dedicated to sales, marketing, development (60% software, 40% hardware), manufacturing, delivery and customer support.

Sector: Electronics and microelectronics