Jacques Rozenblum

Marketing Director

I'm currently the Marketing Manager of HP Imaging & Printing Solutions and Services for Enteprise companies, in charge of :
• Defining the yearly country GoToMarket business plan
• Defining the Market Segment Value Proposition definition
• Customer insight, macro environment, competition, channels, markets and buyer behavior evolution analysis
• Solutions portfolio and Alliances management
• Responsible for country demand generation execution for all solutions sold
• TCE and CRM processes implementation
• Accountable for local programs definition and management
• Agencies management

Objectives: Country segment revenue growth, Fully loaded Marketing cost envelope, Demand generation (including awareness & preference), Market share, Share of wallet by core targets, Total Customer Experience

Sector: IT equipment