Isabelle Reydet-Rousselet

Contact me : isabelle.rr@wanadoopro.ma - isabelle.reydetrousselet@cmc2maroc.com / www.cmc2maroc.com

Diplomed of ESLSCA in Paris, I was successively in the executive committee of cxp (information and expertise in software packages market), then dircom of Cincom ( software editor) during 5 years.

Arrived at the beginning of 1994 in Morocco in " personal challenge ", I created CMC2 and developed locally an important relational network : decision-makers of big companies, industrial firms, governmental and press/media.

CMC2 advices companies and organizations (national and international) on various axes :
- Strategic marketing, market studies and opportunities, partners' search & qualification
- operational Marketing, communication BtoB, edition(publishing), sales promotion, PR, direct marketing (file of more than 7 000 top managers for emailings, mailings)
- HR, coaching, resources search
- IT : software Package bying method, IT quality and security, freeware)
We have also develop new services specifically dedicated to head officers.

From 1997, I signed with The CXP ( www.lecxp.com ) in Paris to represent it in Morocco and bring to local big companies and organizations tools to accompany them in their functional and technical computerization.

In 2005, after two years of study of the market, I contributed in the creation of Liberty Tech ( www.libertytech.ma ) and in the realization of a partnership for the official representation in Morocco of the Mandriva Linux distribution (www.mandriva.com - contract effectively signed at the beginning of 2006). Objective: allow the Moroccan operators to have a "free" alternative in front of licenses owners.

At the beginning of 2006, we started building a network to intervene with CMC2 in Morocco around personalized and high level training actions(EI, CI, strategic marketing, strategy RH,..).

Moreover, since then, we constituted and developed a network of national and international experts in rich and various contours, able to intervene either by big account or on short missions in most cases in the industrial area (financed by EU). We are more than 300 today!

Finally, persuaded that it is difficult to develop alone and that globalization is a positive vector of growth, we constituted a partners' network sharing our vision to give an appropriate and innovative accompaniment to our customers.

CMC2 is a link and an opportunity for companies who want to enter moroccan market.

Still in challenge !


Mission: a force of proposal and innovation to accompany private companies and public organizations in their development plan (market research opportunities, research of partners, audit operational, human training)

We do...
- Analyse company needs in Information / Communication / Sales Promotion / Fairing / Training
– Build up adapted means and actions
- Can activate our database of 10 000 professional contacts (+base of mails 120 000 in France)
- work with a network of more than 300 experts

Our Customers: big Moroccan and international accounts (top management), PME-PMI, editors of software packages, constructors
CMC2 is recognised by the EU and member of the consortium driven by Transtec to accompany the Program of Support to the Moroccan industrial Firms.