ISABELLE PERISSE

Sector: Health and pharmaceutical

Developping the national promotion strategy and the annual media planning for a network of 60 furniture stores . Managing a team of four.
Keys achievements :
- TV : founded partnerships with TF1 channel ( decoration broadcastings )
- Press : developed press relations with the main decoration headlines, planned all the annual campaign
- Promotion leaflets and point-of-sale campaign : designed and realizad monthly documents with the ad agency
- Web : created a new Web site, more dynamic and ergonomic, set up monthly newsletter and interactive games in order to increase the brand awareness
- Direct Marketing and CRM : successfully organised a plan to develop customer loyalty
- Organiezd exhibitions, events and trade fairs to promote the brand and the products

Sector: Furnishing - Furniture - Home Appliances

Keys achievements :
- increased sales by 22 % in one year
- launched an innovative contact lens with success ( O2 Optix )
- organized exhibitions and conferences
- implemented clinical surveys in partnership with ophtalmologists

Sector: Health and pharmaceutical

Keys achievements :
- realized a turnover of 1m€, increasing year per year
- launched new advertising concepts and promotional events for big companies as Heineken, Decathlon, Bonduelle, Bouygues Telecom, Coca-Cola, Super U....)

Sector: Marketing and Advertisement

Product Manager in partnership with 3M France ( Visual Communication ):

Launching a new digital printing know-how on french market ( 3M Scotchprint ) which is extensively used to create large format applications on adhesive films ( fleet graphics, public transport advertising, floor and pavement graphics, building and window graphics, illuminated signs...)

Keys achievements :
- handled sales and marketing strategy on printed adhesive market in France
- built a network of distributors and subcontractors
- overseen cost benefits and SWOT analysis
- recruited, trained and managed a team of technicians and sales representatives
This project had been successfully implemented ( on schedule and on turn over forecast )

Sector: Marketing and Advertisement

Sales representative in fruit juices and merchandising manager with sales force training

Sector: Agribusiness and agriculture

Training period of 1 year :

Worked as a product manager in the biomedical department and handled the budget of a small sized laboratory SERX Inc. which manufactures different diagnostic tests ( pregnancy test, nicotine test, drug test...):
needs analysis, behaviour and market studies on the European zone

Sector: Consulting and Services