Isabelle KIHM

- Designed and launched new products, fitted and managed products range and Internet website
- Developed the broker’s loyalty program of the company : special offers, advertising, contests
- Prepared and organised company’s communication : direct marketing (e-mailings, phone campaigns), advertising in business publications, professional events (Journées du Courtage), leaflets and brochures
- Managed sales teams activities, located in Tunisia (several business trips)
- Planned and developed marketing and sales analysis : monthly segmentation, weekly reports about production
- Conducted competition and market surveys

Sector: Insurance

- Sold marketing courses for adults using differents medias : direct marketing and webmarketing (advertising on differents websites), courses presentation meetings, applicants selection
- Managed branch’s marketing and communication : advertising campaigns, updated brochures

Sector: Professional training

- Processed and prepared travel documentation including data entry, producing flight tickets, invoices, monitoring questionnaires, etc ; phone contacts with clients
- Translated property descriptions from English to French to enable the company to reach the French market via the Internet

Sector: Tourism

- Managed all aspects of external publications production and devised direct marketing tools
- Organised events such as professional exhibitions and product launch meetings
- Conducted a market survey on insurance products and Extranet to measure brokers’ satisfaction : responsible for designing and analysing questionnaires then presenting the synthesis to the management
- Designed and prepared commercial tools to manage and motivate brokers portfolio : created an ACCESS database, reported brokers results

Sector: Insurance