Ingrid MONSENEGO

ModeLabs Group
MOBILE PHONES & ACCESSORIES

- Report to the V. P. of Marketing, responsible for managing a portfolio of 3 Luxury and Fashion brands.
- Review and guide product development of branded mobile phones and accessories.
- Act as key liaison to all licensees, insuring product is on trend, account relationships are created, and marketing is displayed and represented in showrooms.
- Analyze business, create and manage marketing needs and timelines.

Sector: Telecom - Internet Products and Services

LVMH Group
WATCHES & JEWELRY

- Reported to the Marketing Manager, responsible for three product lines of 150 watch and jewelry items representing € 30 million in sales revenue.
- Met with dealers, national accounts, end-users, and the sales force to define new product requirements and worked with product development to document these requirements in product specifications.
- Analyzed competitive product offerings in terms of features and benefits as well as price points.
- Determined sales forecasts for proposed new products and justify new product development investments.
- Reviewed product pricing and gross margin goals for existing products annually and established new product pricing.
- Developed written launch plans outlining the launch process, presented launch plans to senior management for approval, and tracked actual unit sales and gross margin performance for new product launches.
- Conducted new product training for the sales force and dealer network.
- Exhibited products at Baselfair and attended the trade show to review competitors’ products.

Sector: Luxury Goods and Cosmetics

Escada Group
LEATHER GOODS, ACCESSORIES & LICENSES

-Coordinated press activities in Escada subsidiaries worldwide.
-Analysed the impact of the PR campaign

Sector: Luxury Goods and Cosmetics

Escada Group
HIGH END READY-TO-WEAR

- Followed-up loyalty program and managed customers’ database.
- Coordinated promotional activities.
- Assisted in preparing the 2002 media plan.
- Developed a look book listing the 2002 season accessories.

Sector: Luxury Goods and Cosmetics