HO THU NGUYEN

MBA internship

Mammography Marketing Department
Consultant for the project: "Reporting Systems in Digital mammography in European and China market"
- Analyze Digital mammography market and competitors’ strategy and GE’s competitive advantages.
- Site visit to main European markets to find current digital mammography practice at hospitals and clinics (France, Spain, Germany and UK).
- Site visit and interview key hospitals in China to find current digital mammography practices at hospitals and clinics
- Design optimal digital mammography reporting workflow based on feedback from interviewed hospitals and competitors’ workflow offered to its clients.
- Define potential market for mammography information system (MIS).
- Advise business strategy for the future (possibility of any acquisition/alliance or investment) to enhance its competitive advantages.

Sector: Medical Equipment

Strategic Planning Manager cum PR Manager and

- Handled all pitching projects until contract signing and managed internal teams to cooperate together in strategic planning process;
- Developed promotion, direct Marketing and PR plans as part of communication plans or a stand-alone project; Managed research team to implement brand tracking update and in-house research;
- Assisted management in business development, PR and sponsor activities to promote the company reputation on media;
- Established strong relationship with local government and media circle to handle successfully PR campaigns and manage media crisis if occurred.

Sector: Advertising

Communication & Sale Manager

- Performed sales planning and execution to meet the sales target;
- Handled client service for key advertising accounts such as Unilever, Johnson & Johnson, Fujifilm, Suzuki);
- Monitored, updated and prepared sales plan for new potential accounts;
- Planned, coordinated and organized PR/ sponsorship projects (promotion, beauty contest, photo contest).

Sector: Communication and Media