4 contacts
Heather Hooks
Research Associate, The Coleman Research Group
New York - United States
International business background with experience in direct advertising sales, journalism, launching new business publications, as well as economic development consulting. Fluent German skills with an affinity for market research and strategy. |
Schools attended |
The University of Texas at Austin (McCombs Business School of UTA) |
Since 2006: The Coleman Research Group |
Research Associate
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Responsible for developing and recruiting our network of tech/telecom industry consultants. This is an elite network of advisors who do short-term phone consultations with our clients, institutional investors, to assist their due diligence research. hhooks@colemanrg.com | |
Sector: Consulting and Services |
2006 : Media Plus Consulting |
International Media Sales Executive
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2-week intensive sales training, focusing on communication and presentation skills, sales psychology, visualizing individual client value propositions, objection handling, and on-the-spot closing techniques Wrapped up on-going television program for FOX5 on real estate in Dubai by settling key advertising accounts and negotiating new contracts Launched a successful new business publication on Qatar for Air FranceLounges in Paris by developing a marketing and sales strategy appropriate for the Middle Eastern market Established a new business publication on Belgium targeting an American,corporate executive audience by leading team in developing marketing and sales strategy, web site presence, and interviewing top politicians and business executives to effectively sell advertisements as key revenue | |
Sector: Advertising |
2005 : Angelou Economics |
Economic Development Intern
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Analyzed and improved website marketing strategy for Pacific Northwest National Lab and research park to attract companies in the energy industry Created an implementation program for a design-incubator in North Carolina based on other successful incubator programs | |
Sector: Consulting and Services |
2005 : IP2 Consultants |
Freelance Consultant
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Advised CEO of a multinational chemical company on entry into the embalming fluids market with a full market report analysis and presentation Undertook extensive field research by interviewing customers, competitors, analyzing embalming fluid composition, and identifying market niches | |
2004 : American Consulate Hamburg |
US Commercial Service Intern
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Market research analysis for companies seeking to enter German market Responded to agent/distributor inquiries from U.S. and German companies Targeted potential export partners | |