Gwenaelle Lansaman

May 2006 – May 2007 Assistant Brand Manager, Glade Continuous Action Air Fresheners (CAAF)
• Executed Glade marketing strategy in order to reach sales, utilities, and market share objectives
• Executed POP materials, advertising, promotions and deals
• National launch of Holiday Program (Oct 06) and of a new candle (Feb 07)
• Glade CAAF value sales growth Feb 06-Feb 07: +43.3%

Oct. 2005 – May 2006 Market Research Analyst, Baygon, Tempo and Ziploc
• Developed a complete market research program pre-launch of a new Baygon: ideation, focus groups and qualitative study
• Participated in the communication strategy for Raid Laminitas and evaluated new commercial
• Participated in research for insecticides cost reduction in order to change formulas to aqueous base

Sector: Miscellanous manufactured products

• Lead quantitative market studies for international companies: Unilever, American Express, BMW , Starbucks, , etc.
• Designed questionnaires and analyzed results
• Recommended launch of successful new food products for Starbucks and new margarine flavors for Unilever
• Trained interviewers

Sector: Market Studies

• Successfully developed new clients for a national program designed to help Mexican Small Business Administrations to export
• Implemented successful changes to improve program efficiency

Sector: Economic Development - Consular Agencies

• Designed a survey in order to collect information on the insurance market in Latin America
• Recommended how and where to launch a new service in this market
• Participated in design of new brochures for the marketing area

Sector: Insurance

• Designed and implemented a survey in order to collect information about the museum industry within the United States
• Recommended how to make attractive proposals to this segment

Sector: Design