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Gwenaëlle Batard

Fragrances and cosmetics specialist

Barcelona - Spain

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I have a real passion with fragrances.
I am linguistically skilled French citizen and a graduate of a 5-years degree in management and international business studies:
Marketing specialisation.

I have got relevant experience in cosmetics (sales, exports and marketing) and perfume expertise (Final study thesis at degree was about the new marketing strategies in upmarket perfumery).

Trilingual: French, English, Spanish

My job: Fragrance Development Manager

Schools attended

ESARC (groupe INSEEC) (Commerce International)

Since 2008: ESENCIAS MOLES

FRAGRANCE DEVELOPMENT MANAGER
Sector: Luxury Goods and Cosmetics

2007 - 2008 : RT SOURCING UK Personal Care, London

ACCOUNT EXECUTIVE
- Implement sales strategy, commercial negotiation
- Maintain, strengthen and develop customer relationship to the long term
- Submit creative proposals in accordance with customer brand image and market trends
- Manage the project (from A to Z) and adapt it to the needs all along the creative process
- Coordinate development between factories (Asia) and the customer account in an optimum way for both
Sector: Cosmetic - Perfume - Hygene products

2006 - 2007 : ROSAE

CONSULTANT
Markets Surveys specialized in the Beauty industry

- Ad-hoc markets surveys (quantitative and qualitative), consumer perception and trend forecasts
- Brands positioning, benchmarking, sales force audit, trainings and strategic recommandations
Sector: Market Studies

2004 - 2005 : STENDHAL, JACQUES BOGART GROUP

PRODUCT MANAGER
- Product development (new product launch and existing products)
- Carried out and analysed trend, competition and price surveys
- Create seasonal make up collections.
- Create and look after packaging, quality and business
negotiation.
- Reviewing communication documents (artwork, literature)and
adapting these in accordance with the law and cross cultural
gap (translations, consumer behaviour).
- Creating in-house and international communication (marketing
and press file)
- Implement consumer tests and analyze it.
Sector: Luxury Goods and Cosmetics

2003 - 2004 : GLOBAL ISC

VICE PRESIDENT OF EXTERNAL COMMUNICATION
International student association (60 active members), turnover: 32000 €

To Manage, organise and train a 20 persons team split into three departments:

Former student dinners (expatriates) in 4 European capitals: London, Barcelona, Geneva and Luxembourg.
Logistical organisation, financial negotiation, internship seeking and ISC’s international representation.

Public Relations: 5 press release/year; partnership implementation: CIC, Beiersdorff, Le Point…

International Fairs : Association representation on fairs and negotiation of internship abroad for students of the school.
Sector: Communication and Media

2003 : DERMO SA

SALES REPRESENTATIVE- TRANSLATOR
- Negotiating orders, prices and sales volumes.
- Developing strategies for customer loyalty and expansion of customer portfolio.

Translator(Spanish/French/ English)
Sector: Chemical industries

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Interests

Passion with fragrances (self-teaching: olfaction, history, raw materials and markets issues), Barbies collector, Wood sculpture, Cooking, Primitive art, Cinema, Travels and cross cultural gap.

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