International Sales & Business Marketing Development
Semiconductor Industry
Core competences
o 20 years+ experience of international marketing & Business development at Top 5 semiconductor companies such as STMicroelectronics, Texas Instruments, Samsung Semiconductor.
o Dealing with Key Account Customers (Alcatel-Lucent,Huawei, Nokia Siemens Network, NEC, Sagem, Thomson) - understand their market and needs.
o Wireless communication network (Product management for cellular infrastructure applications).
o FAE Team management at Arrow, international electronic components franchised distributor.
o Setting European semiconductor franchised distribution network
o Business and Market development in Europe and Asia.
o True European culture, fluent in English, French and German (13 years in Germany)
Major Achievements
o Won first multimillion dollar development contract at STMicroelectronics in Korea (LGE, Pantech & Curitel - WiBRO), in Taiwan (Tecom - WiMAX) and INDIA (Shaym - GSM).
o Creation of a semiconductor distribution company (Hexal SAS). Gained preferred supplier status at leading customers as Alcatel, Bosch, Ericsson, IBM, Philips, generating multimillion-dollar annual revenue. As a result, grew the company and sold it to a multinational corporation (ComSIT AG) after 11 years of profitable and successful business management.
o Started from scratch the operations of Samsung Semiconductor France and Spain to reach $60M annual revenue at major Key Accounts within various industrial sectors.
o Manage $50M business responsibility as Business Marketing Manager at Texas Instruments, instrumental in winning new Tier1 key account.
8 contacts
Guy Revinci
Business Unit Marketing Manager, STMicroelectronics
Chateauneuf - France
| English | French |
Schools attended |
IUT (Genie Electrique) |
Since 2005: STMicroelectronics |
Business Unit Marketing Manager
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Since 2005 STMicroelectronics - (France) - # 5 Semiconductor manufacturer. Business Unit Manager - Turn Over handled $10M. Products handled: Semiconductors and System on Chip (SoC) for Infra-cellular base band stations (2G, 3G, WiMax, and 4G) and FemtoCell. • Responsible for the entire Business and Strategies of the Key Accounts for Wireless Infrastructure division to achieve the goals in alignment with Corporate Guidelines. • Support of our sales force at customer with pricing negotiations, establishment of contracts, providing appropriate commercial and technical support to improve our market shares and revenue. • Created, launched and supported new Products development roadmap, identified markets opportunities and needs, set-up pricing, new action plans and commercial strategies. • Motivated and trained our ST sales team, followed up and coordinated entire projects chains starting from R&D, designers, engineering, quality, planning up to product mass production. Levels of management split by: • Products - SoC (ARM, DSP, Multi-processors, Re-configurability), RF circuits and Asic’s (Digital & RF) • Regions - Key Accounts development in Asia (China, Korea, Taiwan, Japan) & India | |
Sector: Electronics and microelectronics |
1993 - 2004 : Hexal Electronics Components - # 3 in France |
Managing Director
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1993 - 2004 Hexal Electronics Components - # 3 in France - Non franchised distributor, specialized in trading with semiconductors (Company sold by end of 2003 to ComS.I.T AG) Managing Director – Reached a turn over of 6 Mio€ with 12 employees • Leading purchasing and sales activities, in the automotive, consumer, telecom and industrial markets at Tier1accounts as Alcatel, Bosch, Ericsson, Philips, Schneider, Sagem, Continental, Thomson. • Closing partnership contracts with leading customers qualifying Hexal as ‘preferred supplier’. • Management of customer’s excess stock inventory. • Complete program follow-up starting from offers to bills endorsements, interfacing also with all external partners such as Banks, Bookkeepers, Legal, Social, and Communications. | |
Sector: Electronics and microelectronics |
1989 - 1992 : TEXAS INSTRUMENTS - (France) - # 3 Semiconductor manufacturer. |
Business Marketing Manager (France, Northern & Benelux)
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1989 -1992 TEXAS INSTRUMENTS - (France) - # 3 Semiconductor manufacturer. Business Marketing Manager (France, Northern & Benelux) - Turn over of $50M. Products handled: DSP, GSP, Telecom IC’s, Microcontrollers. • Identify and capture new markets opportunities, perform competition studies and pricing set up, increased sales performances by optimizing interface with planning and engineering departments. • Analysis of the area weekly sales and billable demand. • Reporting the customer’s needs and recommendations to the Product Marketing to improve the products roadmap. | |
Sector: Electronics and microelectronics |
1985 - 1988 : SAMSUNG Semiconductor - (Germany) - # 2 Semiconductor manufacturer. |
Sales Director Southern Europe (France, Spain)
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1985 -1988 SAMSUNG Semiconductor - (Germany) - # 2 Semiconductor manufacturer. Sales Director Southern Europe (France, Spain) - Turn over $60M – Management of 2 sales accounts, 2 Field Applications Engineers and 2 customers services. Products handled: Memories, telecom, linear, logic circuits and Asic’s. • Qualify, promote and develop the complete range of products at major European computers & consumer manufacturers (Bull, IBM, HP, Philips, and Thomson). • Establishment of a franchised distribution network in the areas and overall support at key OEMs. • Feedback a clear understanding of customers care and coordinated global team’s activities. | |
Sector: Electronics and microelectronics |
1978 - 1984 : ARROW Electronic - (Germany) - # 1 Franchised distributor of electronic components. |
Field Application Manager
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1978 - 1984 ARROW Electronic - (Germany) - # 1 Franchised distributor of electronic components. Field Application Manager, promoted in 1982 for taking the lead of a team of 4 Field Applications Engineers. Products handled: complete range of Intel High Tech microprocessors (8, 16 & 32 bits) and Asic’s • Understanding of microprocessors and peripherals design techniques. • Entire technical marketing responsibility, covering the complete range of High Tech and Asic’s products from the “design in” to the “design win”. | |
Sector: Electronics and microelectronics |
Interests |
Ski, Bicycle, Motorbike, Quad |