Guy De Torcy

Experienced marketing and Business Development VP.


Strong motivator and energizer who engages the company, sales, and marketing teams in executing plans and delivering exceptional results.
Intuitive understanding of markets backed by deep analytical skills and thinking from the customer perspective.
Develop the visions to deliver the right approaches for going to new, fast-paced markets.
Excel at prospecting and generating leads using systematic and replicable methodologies.
Easily address new countries as a result of extensive international business experience.

Most recently, Guy was Vice President of Business Development for BuSI where he was chartered to expand the company’s presence. Previously, as Senior Director of Marketing EMEA at Cincom, ranked in the top 50 global private software vendors worldwide, he re-energized prospecting. After defining a new “go-to-market” strategy, he increased qualified prospects by 400% and built and managed a large Inside Sales team. He also increased press coverage by over 50% annually and played a critical role in opening new markets in Eastern Europe and Russia.

Earlier he held Senior Marketing positions, as Program Director at France Telecom and Orange, where he launched new mobile phone services with a market potential of 45% share. He also managed EDI and enterprise Electronic commerce product lines. Guy gained sales experience at Telino and Prologic after beginning his career in marketing with a Spanish bank.

Guy holds an MBA from HEC School of Management, ranked the 9th best MBA program worldwide by the Wall Street Journal. He has received an MS in Marketing and Finance from Paris University Dauphine. He has a strong international professional background and speaks fluent Spanish and French. Articles he authored have appeared in magazines including Financial World, Customer Service News, and B2B Marketing.

Private pilot, aerobatics.