Guillaume VIALLE

Sector: Distribution

Management of Southern Wine & Spirits of New York distributor for Landy Cognac, Pierre Ferrand Cognac, Citadelle Gin, Citadelle Vodka, Mathilde Liqueurs, Daron Calvados

Develop local marketing strategies and sales programs

Develop and implement at wholesale and retail levels, programs addressing sales, distribution and promotional opportunities to meet sales and distribution goals

Work with distributor sales force to insure programs are properly executed.

Work alone On and Off Premise – cold sales and organization of calendar

Manage inventory, pricing and DI strategies in partnership with the distributor

Conduct sales meetings and presentations, also educational trainings and in-store tastings

Sector: Distribution

Collections management: took part in the studies, development and preparation of draft budgets for the Fashion-Show, Monogram Mini, Monogram Multicolore and Suhali collections

Established detailed facts-and-figures analyses and set up automatic performance indicators

Wrote sales leaflets and composed presentation materials for sales drives

Managed product shootings and shopping for the Press Relations Department

Took part in the preparation and writing of briefs for a Town Bags Study

Sector: Luxury Goods and Cosmetics

Monitored and improved performance and sales indicators (CIVC, Nielsen, Depletions)

Took part in product and advertising tests (briefs, recommendations, synthesis, Website)

Generated studies on sector background (wine and spirits, luxury goods, competitor monitoring)

Drew up and implemented trend and advertising books

Sector: Consumer Goods