Guillaume Roy

- National launching of permanent and promotional food products for the French franchises (New breakfast, Big Tasty, multi food product events). This mission implies:
o Analysis of consumer behaviour studies and group discussions.
o Organisation of internal food tasting groups and analysis of results.
o Detailed planning of the works before final date of launching.
o Planning and developing media campaigns (TV, Radio) and non media (POP) with specialized agencies (Adverting TBWA corporate, Internet campaigns Duke Interactive).
o Validation of every ad, posters with agencies and other internal department like legal.
o Informing the franchises by redacting a 100 page practical guide to every new launch.
o Coordinating several internal departments (R&D, purchase, technical operations, logistics, legal, communication) and privileged interlocutor of the advertising agencies.

Sector: Hotel and restaurants

- Updating and reorganising demographic data for JC Decaux’s Mallscape and airports outdoor advertising.
- Helping the sales force by providing them with brand new fact sheets of every mall and airports showing all the demographic and statistics tools that will build their arguments.
- Elaborating BtoB marketing campaigns aimed at clients (mailings, sending gifts).
- Discovering and observing management in a multicultural American-French company.

Sector: Marketing and Advertisement

I am currently finishing my master degree in International Business.
I am looking for a challenging job or internship starting july 2007.

Sector: Teaching