Guillaume COUSIN

Company Introduction:
Christofle, a silverware specialist since 1830, is an undisputed brand of luxury lifestyle, representing the French Elegance through its glamorous creations. Used to work with trend-setting designers of each time, Christofle offers “one quality, only the best” with its tabletop, jewelry and accessories Collections.

On the Corporate & Hospitality side, Christofle has always been the preferred supplier of embassies, Kings palaces, Private Jet operators, luxury Yachts owners and the most prestigious hotels and fine dinning restaurants around the world.

Assignments:
* Reports directly to the Managing Director Asia-Pacific
* Business Development / Sales for the Corporate, Hospitality and HNWI Asian Markets (14 identified markets)
* In charge of planning, organizing, leading the development of the Corporate activities around Asia
* In charge of implementing Corporate Events/Direct Marketing operations on strategic markets
* In charge of Budget control & Team Management
* Conducting relevant recruitment

Sector: Luxury Goods and Cosmetics

Company:
The Pudong Shangri-La, Shanghai is one of Shanghai’s most prominent 5 stars hotels with its 950 guest rooms and 12 restaurants. The property is the flagship hotel of Shangri-La Hotels & Resorts in China.

Assignments:
- Development of an e-marketing / database management strategy.
(design and e-mailing activities through an opt-in registration system created as TheLOOP (http://www.the-loop-pudong-shangri-la.com)

- Management of the Communication and Distribution operations throughout the Web. (3rd parties partnership and operation maintenance, on-line advertising, promotions listings, new partnership etc.)

Sector: Hotel and restaurants

Company :
Relais & Châteaux is a voluntary luxury Hotels and gastronomic restaurants chain which encompass up to 456 properties through 50 countries. The head office and regional representatives manage promotion and distribution for its members

Assignments (as a trainee)
Assistant Sales Manager (New York Office)
- Assessment and Marketing development of the “Ecole des Chefs” culinary program.

Assistant Coordination/ International Promotion (Paris Headquarter)
- Promotion, Participation to several trade shows, showcases and other promotional events
- Integration of Relais & Châteaux within the Luxury Alliance Extranet

Sector: Hotel and restaurants

Company:
When a man with a vision, Cesar Ritz, encountered one of the loveliest squares in Paris, the result that emerged in 1898 was a luxury hotel like no other in the world.
The Ritz Paris is an ideal haven, a synonym for elegance and perfection that still wins the hearts of those who stay there.

The Ecole Ritz Escoffier is the Ritz's renowned cooking school which offers classes and demonstrations.

Assignments:
- Brand development and sales analysis of the culinary products line “Ritz Escoffier ParisTM”.
- Interface with the American partners US FoodService & NextdayGourmet.com.
- Project coordinator of the book: "Les leçons de cuisine de l'Ecole Ritz Escoffier EDA/Du Chêne Editions 312p.

Sector: Hotel and restaurants