Guillaume Coche

Essilor Asia-Pacific Pte Ltd (Singapore, Singapore)
Asia Pacific Headquarters of the world’s leading ophthalmic lens manufacturer, based in Charenton, France. Annual turnover of over 2 billion €, with more than 26,000 employees that span across 4 regions: Europe, Asia-Pacific, North America and Latin America.

Position: Regional junior Product Manager

Portfolio: Product management and marketing for Airwear (virtually impact resistance lens of Essilor), Essilor Transitions (photochromic lenses) and the Essilor Kids range. The position includes launches of new products, management and follow-up of the different products, conception of regional strategies, trade and consumer promotions, delivering trainings.

Achievements: Successful launch of the new generation of Essilor Transitions range in Asia: presentation and training on the new product to the subsidiaries, development marketing package for each country, definition of sales strategy and action plan. Successful launch of a new product for Kids in China: preparation of the launch as a project team member (has not been launched in other countries yet), development of Q&A, main contact point for China.

Essilor International (Charenton, France)
International Headquarters of the world’s leading ophthalmic lens manufacturer. Annual turnover of over 2 billion €, with more than 26,000 employees that span across 4 regions: Europe, Asia-Pacific, North America and Latin America.

Position: Marketing Manager Assistant – Essilor Transitions Business Line

Portfolio: Development of the marketing strategy of Essilor’s subsidiaries, follow-up of Essilor Transitions results and strategic development, definition of the launch strategy of the group.

Achievements: Monthly follow-up of the whole range of Essilor Transitions range: Development of data analysis tools and data base to monitor Essilor Transitions sales by channel, lens designs and materials. Worldwide preparation of the launch of a new generation of products: daily contact with central logistic department, central finance department and Essilor subsidiaries to define the range and roll out of these new products.

Sector: Industry

Headquarter of the main brand of the Louis Delhaize group, European large-scale distributor. Louis Delhaize annual Turnover is over 10 billion €. Its French Brand CORA regroups more than 22,000 employees in Europe.

Position: Product Manager Assistant – Home decoration Business line

Portfolio: Definition and management of the whole range of home decoration range developed in the hypermarkets.

Achievements: Realization of a market survey on the curtain range: development of the questionnaire, administration of the questionnaire to end consumers, competitive analysis, and proposition of a new range from the results of the study.