Gregory Batchelor

In charge of Direct Marketing and Marketing Operations for EMEA

Direct marketing
- Responsible for the for all demand generation activities in Europe in the following fields: File Virtualisation & Support, Services and Solutions
- Mix of Direct and Indirect Channel programs to target enterprise customers

Marketing Operations
- Responsible for all EMEA marketing operations: Salesforce.com, PRM, closed loop lead management, lead assignment, alignment with sales operations…

Sector: Computer Equipment & Peripherals

Head of Marketing, EMEA

- Responsible for the entire Marketing Mix in Europe
- PR: Management of two agencies in the UK and Germany. Creation of integrated PR campaigns.
- Demand Generation: Creation of integrated European marketing campaigns. Responsible for Web Search, eDMs, DMs, Web Seminars, Daily Demos, Calling programs, Lead cultivation, Upsell & Cross sell campaigns. 95% of campaigns are online.
- Events: In charge of all European Events (CeBIT, Systems, Helpdesk Show…)
- Closed Loop Campaign Management – Strong focus on ROI calculations
- Channel & Partner marketing: implemented marketing plans with Citrix partners throughout EMEA
- Sales & Marketing operations: creation and implementation of strategic EMEA leads plan, defining sales territories
- Management of multiple direct marketing & media agencies in the UK
- Set up of the marketing department: recruitment and management of 3 employees – Campaign Specialist / PR & Events Specialist / Marcom Specialist
- Budget Management: Responsible for an annual marketing budget of 1.5 M US$ in 2007
- Budget Management: Responsible for an annual marketing budget of 2 M US$ in 2008
- Report to Vice President of EMEA
- Member of the EMEA management team

Results:
- Increased number of Leads x3 while keeping same conversion rates
- Overachieved aggressive leads quota 4 out of 4 quarters in the position
- Increased PR coverage x2 with same budget
- Overachieved MBOs all quarters

Sector: High Tech

Sector: Software publishers

Sector: Software publishers