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Gianluca Zucchelli
sponsorship & marketing consultant
London - United Kingdom
A professional journalist and news editor in Italy for many years, Gianluca Zucchelli is now a marketing and sponsorship consultant based in London. Appointed as a Marketing & Advertising Director of the Italian Film Festival UK, and then as an Associate Director for all the IFFUK Company, he's also working as a consultant for the French Film Festival UK, La Dolce Vita Festival-London (Brand Events Ltd), Wiley & Sons Ltd, Poundbury Publishing Ltd (Italy Magazine). He has worked as a media and marketing consultant for: Beat Capital, the Estorick Collection of Modern Italian Art, the Norwegian University of Science and Technology in Trondheim, Norway, and some prestigious Italian companies. He is also the UK correspondent for Il Foglio quotidiano (Milan), a freelance journalist for Italian magazines and newspapers (Grazia, Men's Health, La Repubblica), and a blogger for Kataweb-L'Espresso Group. Member of the FPA (Foreign Press Association), registered with the London Media Society and the Italian Communicators in the World, he has an MA in Social and Political Sciences, with a thesis in Social Psychology. |
Schools attended |
University of Pisa (Political Sciences) |
Since 2006: IFFUK |
associate director (marketing)
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CAREER HISTORY 2006-present time Associate Director and Marketing and Advertising Director for the Italian Film festival UK Ltd. Achievement: • Increased sponsorships and advertising sales by 65%. A Marketing Consultant and PR for: Brand Events Ltd/La Dolce Vita Festival, French Film Festival UK, Wiley Ltd, Poundbury Ltd, C.A.G. Consumer Analysis Group (marketing research in IT - London), the IT Department of the Norwegian University of Science and Technology in Trondheim, Norway, Società Agricola Fondi Rustici Srl (Peccioli, Pisa, Italy). 2004-present time Marketing Consultant based in London and freelance journalist for La Repubblica, Il Foglio, Men’s Health, Grazia, Gulliver, MF MilanoFinanza. Il Sole24Ore, Il Tirreno. 2003-2004 Head of Communications - Geofor Pisa, a Company managing public services. Duties: • Planned and managed the budget for the Communications Department; • Supervised a B2B and B2C web and call centre; • Coordinated corporate communications (events, presentations and campaigns); • Led training and recruitment; • Developed Internal and External Relationships especially with the banking industry. Achievements: • Produced assets by means of sponsors. • Met the target with a successful waste recycling campaign. 1996-2003 News Editor & Marketing Coordinator Il Tirreno L’Espresso in Tuscany (Massa-Carrara, Pontedera-Pisa). Duties: • Managed up to 50 people • Recruited and trained/supervised training of new staff. • Organised promotional events. • Developed the newspaper’s External Relationships, especially with the banking industry. • Wrote about 700 articles. Achievement: • Increased circulation and advertising sales by 1,5% without incurring extra costs. 1995- 1996 Sub Editor & Marketing Coordinator for Il Tirreno-L’Espresso in Tuscany (Lucca and Pistoia). Duties: • Managed a two-way information flow from the Editor office to the local one and from the local market to the newspaper’s central office. • Wrote about 100 articles. Achievement: • Created and directed a new weekly page dedicated to local business. 1987-1995. Sub Editor (Pisa, Leghorn).Wrote 1600 articles. 1983-1987 Freelance for Il Tirreno-L’Espresso (Rome), Avvenire (Milan), Il Sabato (Milan). Wrote 1000 articles. | |
Sector: Cinema |
Forum where Gianluca Zucchelli registered | All messages |
Interests |
Football, Opera, Theatre, Cinema, |