Gary Thoulouis

Orange Peel is a marketing company providing brand management, creative marketing and new business development services

Industry: Communication and Media

Part of the managerial team that worked on all long term strategic decisions. Responsible for all by-platform marketing. Responsible for all public relations, media relations, brand management, non-adult brand licensing. Consulted on all online media projects, production projects, non-adult investment, sponsorship, corporate citizenship and special projects.

Key Accomplishments:
• Changed the 40 year old logo by adding the "silvergirls" bug, effectively increasing brand awareness and popularity.

• Negotiated several ground-breaking licensing deals in art, entertainment and music.

• Re-defined the company's strategy and re-wrote the official definition for all communication.

• Instrumental in changing the face of the signature website helping to increase the unique user and page views several times over.

• Conceptualised and actualised an online media room that has revolutionised product promotion and communication within the industry.

Industry: Music - Cinema - Video - Radio - Photo - TV

A one year contract, with result based compensation, to increase revenue, lower expenses and increase brand awareness and popularity

• Re-designed and re-built website to be more sophisticated, proactive and sales oriented.

• Source, negotiated and implemented a complete new front and back office computer program.

• Wrote business operation, employee's and manager's manuals.

• Increased revenue streams by implementing a merchandising division and opening a new lounge in a previously non revenue generating area.

• Created a staffing system that worked with the extremely seasonal environment to maximize customer satisfaction and prevent over-staffing expenses.

• Implemented several strategic procedures that allowed for a minimal average price increase, but led to an "average per customer" increase of 33 Euros to 46 Euros.

• Successfully raised the gross profit by 65% within one year

Industry: Hotel and restaurants

Primarily responsible for special event booking, planning, promotion and sponsorship solicitation. Also responsible for public relations, media relations, celebrity relations, media buying/planning and brand management.

• Over 150 events booked, coordinated, promoted and/or marketed.

• Introduced the concept of corporate event booking and planning

• Built the very first website, when Opium Group was just The Living Room

• Introduced email marketing, when Opium Group was just The Living Room

Industry: Hotel and restaurants