Gael Demenet

Marketing / Sponsors management
- Analyse and creation of the marketing offer
- Partners management
- Orientation, implementation, follow-up and reporting of the actions: brand identity, contractual rights, special operations, visibility, products, event management…
- Budgetary follow-up
Partners: Sony, Le Coq Sportif, Subaru, Kiria, Babolat, Tennis Magazine and Journal du Dimanche

Communication
- Recommendation, coordination and followed-up of the communication plan
- Drive and coordination of the realization of the communication tools: Web site, advertising, PR…
Development and installation of the brand identity

Sponsoring and development
- Analyse, recommendation, execution and follow-up of the Lagardère corporate sponsoring: National league of Athletics, Meeting Paris Jean-Bouin, Jean-Luc Lagardere Trophy…

In charge of the relation with athletes (R. Gasquet, J. Benneteau, A. Mauresmo, PH. Mathieu…) with the Lagardère Group, journalists…

Industry: Marketing and Advertisement

Sports marketing
- Negotiation and follow-up of the players contracts (30 professionals and 200 juniors, budget of 450 K€)
- Recommendation and execution of the sports marketing, in agreement with the sales and marketing strategies

Sponsoring and development
- Partnerships follow-up (academies, main clubs…)
- Structuring of the players feedback for the products department

Industry: Leisure - Sports - Gardening

- Athletes management: schedule preparation, contract negotiations, marketing programs, endorsement opportunities, day to day services…
- Sport communication: consultancy, organisation, creation follow-up and evaluation of sport communication opportunities (Carat Sport, Somfy…)

Industry: Public Relations and communication