Frédéric Thorens

E-Marketing Manager / Internet Project Manager
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* Availability : immediate *


My job :
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- Marketing and CRM management of Internet websites, micro-sites and/or product lines
- On-line sales optimization using promotional campaigns on-line and off-line, affiliations, search engine optimization (SEO) and sponsored links
- Editorial content animation and search for an optimal ergonomy


My added value:
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- Complete educational background in business and international law. Understanding of legal aspects pertaining to any project implementation.
- Anglosaxon culture and languages skills: fluent in spoken and written English


My professional experience (international):
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E-commerce / Internet / Automotive Industry / Legal / Organisation / DVD

- Internet Marketing Projects
- Brainstorming animation
- Sound E-business and E-commerce culture
- Clients satisfaction oriented


My competences:
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- Marketing and editorial expertise for Internet websites and product lines
- Project management, quality control and capitalization
- Analysis of commercial strategies and implementation into operational action plans
- Central coordination of international e-marketing teams
- Proficiency in legal and technical constraints related to new technologies
- Understanding of general legal aspects: business law – international law

- Optimize natural referencing to improve both traffic and positioning of Renault websites in Europe (16 countries)

- Implement promotional websites dedicated to the launch of the « New Clio » model. Analyze objectives and report results

- Set up a monthly competitive benchmark to compare and monitor the website traffic of 18 competitors on 5 European markets

Industry: Automobile

- Manage and optimize promotions and events on-line and off-line. Follow-up from the conception to results analysis and reporting

- Complete website launch of the DVD product line: constant increase of the conversion rate of business-driving pages

- Train and secure support to British teams during the delocalization project in the United-Kingdom

Industry: e-commerce and distance selling

- Solve legal questions by searching and applying relevant rules of international law

- Draft and translate judgments both in English and French, in tight collaboration with the registrar, lawyers and judges

- Organize the Annual International Congress: daily management of all logistic aspects and problems solving (500 persons)

Industry: Legal