Skills Areas:
1/Management
> Project portfolio management, outsourcing and innovation monitoring
> Cost control, financial analysis and business planning
> Team building, coordination and motivation
2/Marketing
> Goal setting, market segmentation, targeting and positioning
> Strategic diagnosis, benchmarking and determination of the marketing mix
> Resource allocation, project coordination and implementation with internal/external partners
Languages:
> French: native
> Fluent English (18 months in London)
> Good command of Spanish
Software:
> advanced Word, Excel, PowerPoint, MindManager and Photoshop
> Web 2.0 contributor
171 contacts
Frédéric de Longueau
Marketing & Operations Manager
Versailles - France
| English | French |
Schools attended |
Cycle IGIA - Campus HEC (Post Master / Executive MBA)(Postgraduate Degree (French Level I) in Business Strategy & Resource Management) |
London Metropolitan University (BA (Hons) Business & Combined studies)(Echange ERASMUS) |
Advancia (anciennement ECCIP) (Cycle Supérieur de Gestion)(Undergraduate Degree (French Level II) in Management of Small & Medium sized Enterprises) |
Université Versailles Saint Quentin (DEUG Sciences de la Matière) |
2005 - 2007 : Velvet Lab |
Advertising music consultant
| |
Selected music for TV commercials | |
Sector: Advertising |
2005 - 2007 : Strategic Sound |
Marketing & Brand Consultant
| |
- Designed musical territories for Kenzo stores (worldwide), Louis Vuitton and Hermès - Selected music for brand marketing campaigns (Moët, L’Oréal, Sodexho) | |
Sector: Organization and Strategy |
2004 : Aéroports de Paris |
Communications Executive
| |
- Coordinated publishing of leaflets, annual reports and press releases - Set up online / offline advertising and communication campaigns | |
Sector: Distribution |
2003 - 2004 : Lagardère Active |
Forum Moderator
| |
Was in charge of animating and controlling discussion forum of Live 1 TV channel | |
Sector: Audiovisual and Radio |
2003 : Gibert Joseph Musique |
Assistant Merchandiser
| |
Was responsible of stock management, price setting and shelves replenishment | |
Sector: Local shops and businesses |
2002 : Aéroports de Paris |
Business Development Analyst
| |
Assessed business plans of duty-free operators (foods, wine & spirits, gifts, entertainment) | |
Sector: Airline transportation |
2000 : Hachette-Livre |
Marketing & PR Assistant
| |
Was in charge of database administration, copywriting and design of sales and marketing tools | |
Sector: Press and editorial |
1999 : Pinault-Printemps-Redoute |
Logistics Assistant
| |
Was responsible of back-office (order tracking, customs procedures, billing & shipping) | |
Sector: Distribution |
1998 : Coda Magazine |
Assistant Editor
| |
Wrote music reviews and articles, interviewed international artists, translated and edited | |
Sector: Press and editorial |
Forum where Frédéric de Longueau registered | All messages |
Interests |
Hobies > music (sound design for fashion shows and art exhibitions) > cinema (movie soundtrack composition) > freelance journalism |