FREDERIC DEGOUY

For 8 years now in Mediacom, Frederic handles TV negotiations and set up TV strategy for all Mediacom clients with a major goal : ensure the development of the accounts and to optimise the investments. Because of his strong experience in TV Marketing and Strategy he’s got a large knowledge of target audience. Thanks to its now long and diversified experience, Frederic has a very strong knowledge on both large and core TV target groups and a unique approach of cost issues, thanks to his former responsibility (pricing policy) at France TV channel group. His current client base includes Volkswagen Group, Levi's, Nokia, GlaxoSmithkline, Masterfoods, Electronics Arts, Warner Bros…Since 6 months, Frederic has been appointed as well Head of Radio department.

Running, Raid, Tennis, Football, Girondins de Bordeaux , Music, Guitar