Summary:
Started working for Intel in Europe and then spent 10 years in California in Product Marketing/Product Management in the software industry working for companies such as NeXT, Apple and Netscape. Back in France in 2001, worked for 2 start ups: Alternis as VP Product Marketing (funded by Benchmark Capital) and Atlas Venture as CEO (funded by Atlas Venture). Currently driving the sales of SOA product line for Software AG in France.
Strengths:
- 17 years of experience in entreprise software
- multi-cultural experience (10 years in the US + 7 years in Europe)
- broad functional experience: from product management and marketing to biz devt and sales management
- experience of big establiched companies and small start ups
- strong experience in building new teams from scratch
- experienced in adressing new markets or product categories
Specialties:
Product marketing, new markets development, team building and management,
Frederic Bonnard
Experienced software executive
Frederic Bonnard | English | French |
Schools attended |
Since 2006: SoftwareAG |
Director, SOA Business Unit - France
| |
Manage sales, presales and marketing for crossvision, a suite of new products to help companies implement Software Oriented Architectures (SOA), at SoftwareAG France, a 22M€ revenue subsidiary. | |
Industry: Software publishers |
2003 - 2005 : Software AG |
Director Technology, Solutions and Marketing France
| |
Managed product marketing, corporate marketing and pre-sales activities for all Software AG’s products including SOA and legacy modernization. | |
Industry: Software publishers |
2002 - 2003 : Avivias |
CEO
| |
Lead a start-up funded by Atlas Venture and SGAM to develop and market software solutions for the management of digital content for the Media and Corporate markets in France | |
Industry: Software publishers |
2001 - 2002 : Alternis |
Vice President, Product Marketing
| |
Managed Product Management/Marketing and acted as VP of Engineering for Alternis, a Benchmark Capital-backed software company that provides middleware to mobile operators for next generation services in France. | |
Industry: Software publishers |
2000 - 2001 : Totality |
Director, Product Marketing
| |
Senior Director Product Marketing, CA, USA Built and managed Product Marketing and Product Management organizations for Totality, a $122M funded Management Service Provider (MSP) that provides outsourced e-business site operations. | |
Industry: Software publishers |
1999 - 2000 : Netscape |
Director Product Marketing - B2B Marketplace
| |
Managed rollout of MarketMaker, an infrastructure software that enables companies to build B2B marketplaces in CA, USA | |
Industry: Software publishers |
1997 - 1999 : Netscape |
Group Product Marketing Manager - Application Integration
| |
Managed a team of Product Marketing Managers to market Netscape’s Application Integration products that enable companies to integrate e-business solutions with existing applications in CA, USA | |
Industry: Software publishers |
1995 - 1997 : NeXT |
Senior Product Marketing Manager – OpenStep/NeXTStep
| |
Managed OpenStep/NeXTStep, a $20M/year product line of enterprise application development solutions, from introduction to three major releases and the YellowBox, a framework for MacOS in CA, USA | |
Industry: Software publishers |
1993 - 1995 : Alsys |
Product Marketing Manager
| |
Managed a $5M/year product line of development tools for mission-critical applications in CA, USA | |
Industry: Software publishers |
1992 - 1993 : ELSA Software |
Business Development Manager
| |
Implemented the US subsidiary of a European company to market software development environment in CA, USA | |
Industry: Software publishers |
1990 - 1991 : Intel |
Sales Engineer
| |
Managed European joint marketing programs with IBM Europe in Paris, France and Swindon, UK | |
Industry: Electronics and microelectronics |
Interests |
Trail running |

