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Francois PORTAIL

Consultant en Vins - Ambassadeur de Marques

POIGNY - France

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Je suis base a Hong Kong en tant que consultant en Vins. J'ai pour mission de former les principaux acteurs cles du secteur sur toute la zone Asie. Les principales marques que je represente sont : Hennessy, Moet & Chandon, Dom Perignon, Glenmorangie, Ardbeg et Belevedere. Je dois egalement aider a mettre en place des actions Marketing sur les marches et veiller a leur realisation.

Schools attended

HEC (Mastère Spécialisé Intelligence Marketing)

Since 2006: International Wine Center - MOET HENNESSY

Wine Consultant - Brand Ambassador
Consulting, Training of the asian staff, sales forces, main actors, distributors all around Asia. Located in Hong Kong.
Sector: Wines - Spirits

2006 : EURO CIL INDIA

Project manager
Project manager, EUROCIL, Property Group, New Delhi, Bombay, Bangalore, Paris
• Study of the Relocation Business, and meeting with the main actors of the market
• Seeking and Recommendations about a project of partnership with Indian agencies
• Presentation of the results to a consulting comity

2005 : HENNESSY

International Training and Promotion Manager
Hennessy Training & Promotion junior manager, HENNESSY, LVMH, Cognac, France
• Training with the "Hennessy Knowledge Program" of Moët Hennessy Diageo professionals, Sales Teams, VIP clients, Hospitality staff members, … in Cognac or on the local market (Switzerland, Ireland)
• Project Manager of a Student Business Study (Hospitality School of Lausanne) on the image of Hennessy for the Luxury Hotels and Restaurants professionals. Oral presentation of the action Plan to the Commercial Comity.
• Writing a report about how to better sell the Prestige range to the "Keys On Trade sector "
Sector: Wines - Spirits

2004 : A.TRIBOUILLET

Marketing and Project Manager
Junior Marketing Manager, A.TRIBOUILLET, Wines and Spirits Wholesaler, France
• Creation of communication supports: sales argumentaries, point of sale material, institutional merchandising guidelines, official website
• Organization from A to Z of Tribouillet Opening Day : advertising campaign organisation, P.R., staff organisation (setting of objectives), budget management
Sector: Wines - Spirits

2003 : FRENCH CONSULATE

Trade Attache
Export Consultant Assistant, FRENCH EMBASSY, New York, USA
• Creation of a saleable professional guide book, after a detailed study on the US Wines and Spirits Market and international outlets
• Management of two interns for this long-term project
• Consulting for French exporters willing to enter the US market: feasibility study, competitors screening, daily link with import and export agents
Sector: Wines - Spirits

Interests

Chasse, Tennis, Rugby, Oenologie

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