François Picard (c)

Marketing Resource Management (MRM) / Sustainable Marketing

Annemasse, France

François Picard (c)

English | French

We provide MRM (Marketing Resource Management) solutions to enable our clients to perform their daily marketing, communications, public relations and sales activities more efficiently (cost savings and improved control) and effectively (speed, flexibility, consistency and revenue improvements).

www.be-thebrand.com

As brands are becoming more aware of the need to become sustainable, the scope of Marketing Resource Management systems needs to expand to consider the footprint of resources that are used in marketing. As the link between the consumer and production marketeers need to both incorporate sustainability into their brand message and ensure they work in a way that minimises the footprint of marketing activites.

be the brand experience has deepened the functionality within the MRM solution to incorporate sustainability gateways into workfow processes.

In a separate venture, be the brand experience has launched Noughtilus llp; a solution focused on enabling marketeers to evalute the social, environmental and ethical impact of channel marketing activities.

www.noughtilus.com

Schools attended

IUT (GEA (Gestion des Entreprises et des Administrations))

Lycée Notre Dame de La Providence

Since 2005: Be the Brand Experience

	Country Manager
	- Sales process / contacts analysis and process definition - Providing marketing support to the business development team - Developing Marketing / Sales strategy and process - eMarketing process execution - sales / community development - Configuring and deploying be's solutions / Change Management (scoping, planning, etc.) - Developing the French market (building MRM awareness, establishing partnerships, meeting prospects, ..) - Requests for proposals preparation (Started in Nov. 2005). London.
	Industry: Telecom - Internet Products and Services

2004 - 2005 : PIXmania (groupe DSG International)

	Marketing Manager - France

	Industry: e-commerce and distance selling

2002 - 2004 : GfK Marketing Services

	Marketing Assistant

	Industry: Market Studies

2002 : HSBC

	Branch Office - Director Assistant

	Industry: Banking

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All messages

Développement des marchés français et québécois dans le secteur des TI - MultiChannel publishing - Green Business - Sustainable Development, CSR, ISR, etc. - Sustainable Development - Netrep - Setting up a Business - Growing your Own Business - Franco-British Business Community - French expatriates in London

Interests

tennis, rubgy, football, food, wine, internet, still trying to understand cricket, disinformation, history, geopolitics

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