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FRANCOIS NOEL

INTERNATIONAL TRADE - HAND TOOLS / TABLEWARE

NEUILLY - France

 HomeUnited StatesFRANCOIS NOEL

  English   |   French
Married, 3 children.
After a degree in law, I studied business in London.
First work experience in exporting French wine, then canned fruits.
Export director for hand tools manufacturer, then sales and marketing manager.
Since 2005, creation of international trade company for exporting European quality hand tools and French tableware to Far East and South East Asia.

Since 2005: ACI-EUROPE

Director
establishment of a commercial agency for selling and promoting European products (hand tools, tableware) to Far-East and South-East Asia
Sector: Miscellanous manufactured products

2005 : GUILBERT EXPRESS

International Business Development Manager
sales development for overseas export (Asia – North America), research of partnership for joint venture, adaptation of products to local markets
Sector: Mechanical industries

2001 - 2004 : GUILBERT EXPRESS

Sales & Marketing Director, member of the executive committee
reorganisation of sales department, extension of product ranges, penetration of new channels of distribution

. Management of sales department for domestic and export market (18 persons + 1 sales assistant), marketing (2 persons) and sales administration (6 persons)
. Negotiations with purchasing departments (professional and DIY distribution)

Achievements:
. total sales increase from 8.8 to 12 million Euros, gross margin + 2 points
. listing of a device in a new channel of distribution allowing 5000 pieces sales (half of the national sales)
. penetration of a new channel of professional distribution, providing a rate of margin of 10 points over the average margin
. setting of promotional actions coupled with original gifts allowing a 20% sales increase of the range of products
. extension of the range of consumable products to the professional distribution allowing a 31% sales increase in the category and reinforcing our position in the specialised distribution
. creation of an instrument for measuring the sales force efficiency in France
Sector: Mechanical industries

1993 - 2000 : GUILBERT EXPRESS

Export Director
development of overseas Export, opening sales offices abroad

. Managed 3 Export managers and 2 sales assistants
. Determined sales objectives in quality and in quantities
. Development, animation and supervision of the sales network
. Negotiation of contracts
. Conception and activation of Export marketing strategy

Achievements:
. established 2 sales offices in Germany and Spain
. markets opened: Eastern Europe, Russia, Asia (Japan, Singapore, Indonesia, Malaysia, China, Hong Kong), Pacific, USA, Canada, South Africa
. increased German market by 27% per year
. increased Central European market by 25% per year
. expanded Spanish market from 126 to 267 kEuros (112% within 5 years)
. increased Export turnover by 51%
Sector: Mechanical industries

Interests

cycling, cinema, cooking

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