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François DAURES

PARIS, France



François DAURES

  English   |   French

Schools attended

Copenhagen Business School (International Marketing)
EDHEC (EDHEC - Management)

Since 2006: NEC DISPLAY FRANCE

Sales engineer
NEC DISPLAY Nanterre - Sales engineer for plasma-LCD panels and video projectors over North and East of France (IT-Video distributors and wholesalers:

- Sale over direct and indirect distribution channels
- Follow up of promotion and marketing plans
- Practice development: new distributors and end users (private and public sector)
- Commercial and technologic market monitoring (interactive whiteboard specialist)
- Elaboration of sales tools: market studies, technical education to clients
Industry: HiFi - Videos - Computers - Consumer electronics - Telecom

2005 : SONY FRANCE

Junior product manager (TV Market)
SONY FRANCE, Clichy, Junior product manager - TV market:
- Market monitoring: competition, results, opportunities…Optimization of data circulation
- Update of communication tools: products data sheets, web site, brochures…
- Management of lending products stock: delivery, follow-up tools - cost reductions and best turnover
- Organization of PR events: Roland Garros partnership, products launch
Industry: HiFi - Videos - Computers - Consumer electronics - Telecom

2003 - 2004 : PEPSICO FRANCE

Trade Marketing Assistant
PEPSICO FRANCE, Trade Marketing Assistant:
- Elaboration, follow up and analysis of sales tools: trade loaders, POS material, promotion plans,games (budget :500k€)
- I ncrease of consumers and distributors participation
- Marketing studies: competition, results, promotion plans performance…
- Tracking and solving logistics problems of sales force
Industry: Grocery and food businesses

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