François-Noël TISSOT

CORPORATE IDENTITY

A former R&D Director at London based WOLFF OLINS, a world leading brand consultancy now part of OMNICOM Customer Relationship Management, I designed corporate identity strategies and developed branding projects in Belgium, France, Germany, the Netherlands and the UK.
In France, I advised Accor, Cetelem (BNP-Paribas), Renault, Shell and Valeo.

I advocated transformation leverage in all dimensions of corporate behaviour, not just naming and design branding.
In the UK, France and Italy, I went on supporting diversified consultancies into developing their own specific contribution to identity building :
• to make strategy legible, for Allied-Domecq (Pernod-Ricard), The Battelle Institute, Cégos, Crédit Agricole and others, I advised The Design House, Newell & Sorell (Interbrand / Omnicom), ADSA and HDM (Havas), Identités (FutureBrand / McCann), Desgrippes-Gobé (d/g* group) ;
• to deploy collective intelligence, I joined with architects, engineerists and ergonomists, to conduct space programming, logistics, quality, safety and signage projects for Fiat, Snecma (Safran), Assurance Maladie (CPAM), Unedic and the Government of Kosovo.

A seasoned coach, in line with the International Coach Federation Code of Deontology, fluent in both English and French, I studied in France, the UK and Austria to postgraduate level in Business Administration, Communication and Corporate Transformation.
Born in Blida, Algeria, Mensan father to two sons and three daughters, I enjoy port, table tennis, theatre, jazz and classical music.



CHANGE MANAGEMENT

An early contributor to establishing Change Management in Europe, I'm a founding partner of the first identity consultancy in France, back in 1984.
I believe most organisations are now taking shape according to a similar "global" model.
To fuel their own Clients' innovation, they are led to re-engineer their management function accordingly.

My culture stems from contributing to shaping engineering and branding processes, thus supporting Fortune 100 / CAC, as well as privately-held companies, universities or museums (e.g. Total, Peugeot, Fiat, Renault, Valeo, Bnp-Paribas, France Telecom, Accor, Air France, Apple Computers, Kodak, Schlumberger, United Technologies, Geodis, Roquette, Euromed, Aix-Marseilles Universities, Musée Internatinal de l'Automobile, Cité des Sciences et de l'Industrie de La Villette).



GLOBAL BRAND MANAGEMENT

As an identity strategist, and a brand architect, I address new integration challenges faced by the global organisation.

In a new situation, when behaviour does not produce expected results, I serve an operational support to identity fostering:
• determining the challenges the institution can help facing
• identifying the thresholds on which the organisation makes itself reliable
• building the reference marks by which processes are monitored.

Brand management is based upon tactical superiority in conjugating talents, in their diversity.



AN INTEGRATED GLOBAL MANAGEMENT SUPPORT

Clients say benefits are significant when workload, complexity or uncertainty are expected to rise temporarily.
With a Global Management Support, monitored autonomy and initiative prevent management bottlenecks.

Evolving organisations, innovative start-ups and emerging territories are likely to benefit most from the service. It is also of interest to investors and consultancies.



IDENTITY CONSULTANCY

• Mission: brief design, copy strategy
• Stake: decision-making in a dispersed environment
• Challenge: organisational control through personal governance



• More at http://www.perQuem.eu
• Contact mailto:perQuem@tissot-id.com
• skype : tissot-id

Rock'n'roll, tennis table, jazz, classical music