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Franck Pernez

Business Developement Director France

Paris, France



Franck Pernez

  English   |   French
A post-graduate in Experimental Social Psychology, Franck started out at Millward Brown in Paris and Budapest, specializing in TV tracking and interactive studies.

A spell at BVA (France's #5 MR institute, where he launched dedicated Internet subsidiaries) led to a post at Novatris/Harris Interactive, developing internet-based TV tracking tools.

In 2003, as Senior Sales Consultant for France and Netherlands at Ciao Consumer Access, he took an active role in the business development of the company that has positioned itself as reliable and high quality service provider for market research professionals.

From mid-2005 to end october 2007 he was advising MR agencies (Ipsos, Synovate, Hall & Partners, Cyble...) and end-users (J&J, l'Oreal, 3M) on converting to online market intelligence platforms.

Since November 2007, he is working as Business Development Director at Metrix Lab, one of the european leader online market research company and will try to succeed with his french team to be the best online market research company in France.

Schools attended

Université Paris 10 Nanterre (Psychologie sociale)("Bias control processes and methodologies for information collection", University of Paris X, 1999.)

Since 2007: MetrixLab

Industry: Market Studies

2005 - 2007 : External Consultant

Industry: Consulting and Services

2003 - 2005 : Ciao-Greenfield Online

Industry: Market Studies

2001 - 2003 : Novatris-Harris Interactive

Industry: Market Studies

2000 - 2001 : BVA

Industry: Market Studies

1999 - 2000 : Millward Brown

Industry: Market Studies

Interests

produce music, share nice restaurants, visit berlin or tokyo...

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