Florent MARCHAL

Product Manager for France – Beverage & Breakfast, Krups, Rowenta, Seb/Tefal and Moulinex.
Initiating the marketing strategy for 5 ranges of products (€ 60M in 2006) : Espresso machines, Coffee makers, Kettles, Tea makers and Toasters. Defending a position of leadership on these markets.
>Marketing plans (market analysis, objectives, ranges, launching plans, communication plans) and sales forecast.
> Analysing business performance (market shares, profitability) and competitors’ offer. Reporting to three Strategic Business Units.
> Development of promotional activities and POS materials.
> Working with Account and Channel Managers to ensure best listings and sales.
> Working with Supply Chain specialists to guarantee the right product at the right time.
> PR relationships.
> Launching of NESCAFE Dolce Gusto in partnership with Nestlé.

Sector: Household goods

Sales Representative – North of France.
Executing the Sales and Marketing Strategy for the portfolio of Krups, Rowenta and Moulinex.
>Increasing the sales by: taking orders, checking the listings, negotiating the best place, training salespeople and strengthening the local trade relationships.
>Setting up of promotional activities and POS materials in stores.
>Gathering information on competitors (products and promotional activities).

Sector: Household goods

International Product Manager – Product development (temporary work).
>Initiating the strategic and tactical marketing strategy for blenders under the Krups and Moulinex brands.
>Defining the worldwide strategic orientations and analysing opportunities of development.
>In charge of new product development. Building innovative ranges with the industrial and design teams (from R&D to production) : ranges, pricing, positioning, advertising resources.
>Analysing business performance of products in major countries.
>Development of packagings, user guides and POS materials.
>Continuously in contact with the overseas market companies of the Group.

Sector: Furnishing - Furniture - Home Appliances