Florelle HOUNKPATIN

RENAULT UK : Marketing Planning Department – Product Pricing Advisor and Budget/3-year-Plan Coordinator
• Pricing advisor: followed and analysed pricing on the UK market using tools such as JATO and Promocar. Defined Renault UK’s pricing strategy in collaboration with the Brand Managers. Produced reports and presentations for Product and Brand Managers and for the Pricing Department based in France. Took part in the improvement of the pricing process.
• Budget/Plan coordinator: set up the pricing strategy for the period 2007-2009. Organised the Budget/Plan for the Marketing Department and ensured all deadlines were met. Responsible for co-ordinating all communication between the Marketing Department, the Headquarters in France and the other Renault UK departments.
• Marketing Presentations: prepared the quarterly staff presentation done by the Managing Director (proposal of an agenda and creation of the slides). Prepared marketing related presentations to Directors visiting Renault UK.

Sector: Automobile

Jul 04 - Mar 05: RENAULT UK : After-sales Department - Product Manager Assistant
• Promotional animations: developed Parts promotional strategies in collaboration with Product Managers. Defined a promotional plan, prepared, launched and followed-up promotional offers. Set dealer targets, then calculated achievement and paid bonuses. Controlled stock and solved tyre issues in direct collaboration with tyre suppliers. Successfully managed relationships with creative agencies, field force, dealers and suppliers.
• Creation of promotional supports: Designed presentations to detail the promotions to the Field Force. Presented these at quarterly meetings. Created promotional marketing supports (flyers, brochures) to promote offers to the Field Force and to dealers. Wrote articles about promotions and products that were published in the Trade Magazine sent quarterly to the dealer network.
• Events organisation: took part in the organisation of the Renault Minute Forum in 2004. Participated in the animation of the Motrio stand. Designed games to promote the brand and entertain the dealers.
• Budget: Followed up the budget of the team and dealt with purchase orders and bill payments.

Sector: Automobile

Apr 02 - Aug 02: UNILEVER BESTFOODS FRANCE : Sales Representative: Responsible for the brand Lipton Ice Tea in 58 super & hypermarkets in the North East region of France
• Assured supplies in stores. Negotiated shelving reorganisations and promotional events with the local store managers. Increased the Lipton Ice Tea products availability in the stores by negotiating shelf space.
• Maintained an excellent relationship with every store manager.
• Totally independent, organised my own diary.
• Achieved 100% of my targets; negotiated 30 promotional events and 20 shelving reorganisations.

Sector: Consumer Goods