Flavie Sauve

Columbia Sportswear Company™ is one of the largest outdoor brands in the world. Columbia's extensive product line includes a wide variety of outerwear, sportswear, rugged footwear and accessories.
• Co-ordination and management of PR budget
• Developed PR tools including press releases, e-newsletters, press conferences etc.
• Developed and updated the press database, established and maintained ongoing relationships between Columbia and a range of media (trade press, specialised press, general interest press, TV, ...).
• Monthly PR reports measuring effectiveness
• Planning and implementation of press trips to promote our sponsored events (Columbia Ride Wweek in Courchevel, Outdoor Games in Interlaken, The Columbia Speed Flying Pro Les Arcs)
• Worked closely with the marketing department to devise and implement media strategies for focus on products, events and riders.
• Management of our Parisian press showroom
• Organized customers meetings for key accounts: found the right place, mannequins selections, outfits selections...
• Attendance at international trade events (ISPO, Outdoor Show).
• Administrated the Columbia press website (www.columbiapressroom.com)

Industry: Sport - Leisure - Tourism

The Australian Trade Commission (Austrade) is the Australian Government agency that helps Australian companies win overseas business for their products and services.
• Developed a French website about Australian fashion (www.australianstyle.fr)
• Organised a national in-store promotion for boutiques, department stores, galleries and bookstores retailing Australian products during Paris Fashion Week.
• Researched and collated market information into a report to advise Australian designers interested in entering the French market.
• Promoted Australian designers attending fashion trade fairs in France: tasks included translations of press releases, press mailing, media relations, contacting boutiques and agents, etc.
• Visited professional fashion trade fairs in Paris
• Held meetings with both English- and French-speaking clients
• Updated and created databases

Consulting company specialising in the Fashion Industry and organizer of industry trade shows:
Première Vision, Paris (#1 world fabric show for fashion) www.premierevision.fr
European Preview New York (The fabric pre-collections unveiled in the US) www.europeanpreview.com
Lingerie Americas, New York (#1 biannual lingerie trade show in North America) www.lingerie-americas.com
• Set up and implemented the communication plan (batch email, fax and e-newsletter)
• Analyzed data after shows and prepared the strategy for next shows
• Updated the visitors database to determine marketing strategy
• Organized press interviews between trade/consumer press and exhibitors at Lingerie Americas
• Created a CD-Rom for the press including a compilation of Lingerie Americas exhibitors’ press releases
• Promoted and sold Colour Cards and Trends Conferences before and during European Preview
• Welcome the exhibitors, visitors and press during the shows
• Pre-registered visitors