Fanny ANDREA

Within the European Petcare Hub, my job in R&D consists in:

- consumer understanding
i)organising and leading consumer interviews in order to understand/identify consumer needs/expectations
ii) translating these needs/expectations into product concepts and defining the key product characteristics
iii)assess the developed prototypes with consumers

- managing the R&D part of innovation projects for the European market (for the Pedigree and Whiskas brands); main interface with other departments (marketing, market research, activity management)

- identifying new methodologies to improve the innovation process and product concept development

Final internship within the Technology and Product Development team of the Steenvorde site, production site for baby milks and infant.

Different missions :
- identtifying new raw material and trialing them at kitchen level
- recipe upgrade of an existing flavoured milk with new raw material : kitchen and pilot plant trials, followed by line.
- new product development: recipe design, prototypes in the kitchen then pilot plant trials
- active participation in consumer surveys for a new product launch.