Fabrice Sabo

E-Commerce marketing Manager for the EMEA region.

Industry: Computer Equipment & Peripherals

Responsibilities:

· Optimise Paid Advertising Campaign - ROI Accountable
- Advertising campaign planning and buying
- Campaign performance tracking and optimisation
- Agency selection & management (includes media planning & buying partners & creative partners)
- Prospecting, evaluation and test of new advertising / affiliate marketing opportunities

· Affiliate Programme management


· Promotions management
- Select and manage local promotional agency and fulfilment partners
- Effective promotional campaign tracking and ROI analysis

· Database marketing campaign planning
- Control and manage regular and ad-hoc communications to the European customer database

· Channel Marketing – direct channel marketing executive to…
- Develop / implement effective channel partner marketing campaigns
- Co-ordinate the successful implementation of promotional offers at partner sites
- Track and evaluate channel partner campaign performance
- Manage partner marketing MDF budgets and optimise ROI
- Control Crucial content and messaging & optimise Crucial profile across partner marketing outlets
- Collaborate with local sales team to define and support channel partner recruitment campaigns

Industry: High Tech